In today's digital age, having a strong presence on social media is crucial for the success of any business, especially for startups and small enterprises aiming to establish themselves in the ever-competitive market. Here are some common mistakes that new businesses make on social media, along with tips on how to avoid them:

Whether you're embarking on this journey for the first time or simply need a refresher, these tips are geared toward helping you stay organized, relevant, and effective in your social media marketing efforts.

While events aren’t new, how we promote them has transformed dramatically with the rise of social media marketing. As both a social media consultant and an event planner, I'm here to guide you through my process of creating content that sparks engagement online.

Caught in the recent Meta Blackout? It's a wake-up call for entrepreneurs & influencers alike! Meta's recent hiatus reminded us all: We don't own these platforms. Time to diversify your digital presence!

Ever feel like you’re juggling a million things at once and just can’t catch a break? You’re not alone. But guess what? I’ve got a little secret that’s going to make one huge part of your life a whole lot easier. Say hello to your new business bestie, Canva!

Once a staple in every household, the Yellow Pages was a directory where businesses would invest in advertisements to attract local customers. However, with the advent of the internet and the rise of search engines like Google, consumers shifted their habits. Today, people turn to online platforms to find products and services quickly and efficiently.

As a social media strategist, I'm here to share a little secret: pre-planning your social media content is a game-changer. Imagine saying goodbye to doom scrolling for hours, and hello to a well-oiled content machine.

In this blog post, we are exploring some must-have AI tools that can take your business or organization to the next level and save you time and money on a regular basis.

Hiring a Social Media Manager for an event, conference, or awards ceremony can offer several benefits that contribute to the success of your event. Here are the benefits.

While we put so much effort into educating and engaging our audience, it’s easy to assume that they know exactly what you offer. But most of the time, your audience—big or small—is only catching snippets.