Whether you’re sipping your first PSL of the season or watching the leaves start to turn, September is a powerful time of transition for small business owners.

For seasonal businesses, this is either the homestretch of a busy season or the start of a fresh one. Either way, it’s a perfect time to reconnect with your audience online and set the tone for fall.

This ‘Back to school, Back to Business’ season is marked by people refocusing and getting ready to re-engage after a summer spent juggling work and vacations.

September is really the ultimate “fresh start” month. It may seem early, but it’s time to ramp up for fall and holiday prep. It's a perfect time to show your audience what’s ahead, and remind people you're still here.

To make this easier, I’ve pulled together 30 prompts to help you keep things rolling, without needing to post every day. Here’s what works for me:

✅ Choose 8–12 that align with your biz

✅ Mix up your content styles (Reels, Stories, graphics, etc.)

✅ Schedule what you can ahead of time

Themes + Special Days in September

Here’s what your audience is talking about this month:

Back to School / Back to Business
End of Summer
Fall Launches + Promotions
Tourism Season Wrap-Ups
Harvest + Seasonal Shifts
Cozy Comforts + Self-Care
Fall Markets + Local Shopping
National Truth & Reconciliation (Sept 30, Canada)
Off-Season Planning
Fall Fairs, Markets & Harvest Events
Local Travel & Shoulder Season Deals
Small Business Support
Mental Health + Routines

Week 1 (Sept 1–7)

Sept 1 – Hello September

Prompt: Welcome the new month with energy, focus, or intention.

Example: A whale-watching company could welcome September by reminding followers it’s their final month of tours and encouraging last-minute bookings.

Sept 2 – Labour Day (Canada)

Prompt: Acknowledge the long weekend and celebrate your team or yourself.

Example: A local restaurant could post about giving their staff the day off to recharge after a busy summer, while also sharing their holiday weekend hours for customers.

Sept 3 – Fall Sneak Peek

Prompt: Tease something new coming in September.

Example: A boutique Candle Maker could hint at their fall candle collection by sharing a behind-the-scenes photo of packaging without showing the full product.

Sept 4 – Back-to-Business Reset

Prompt: Share how you’re prepping for a strong September.

Example: A yoga studio could highlight its updated fall class schedule, framing it around back-to-school routines and inviting parents to carve out time for themselves.

*Posting a behind-the-scenes shot is a great time to promote your upcoming markets!*

Sept 5 – BTS (Behind the Scenes)

Prompt: Share your workspace, prep process, or a glimpse into a busy day.

Example: A small inn could show a video of their morning housekeeping routine, giving a peek at how rooms are prepared before guests arrive.

Sept 6 – Customer Testimonial

Prompt: Build trust and social proof with a review or thank-you message.

Example: A spa could share a client’s kind words about their massage service, paired with a photo of the relaxing treatment room.

Sept 7 – Sunday Snapshot or Weekly Reset

Prompt: Share how you wind down the week or set goals for the next one.

Example: A tourism operator could post about their team enjoying a quiet Sunday hike together, explaining how they use Sundays to recharge before a busy week of tours.

Week 2 (Sept 8–14)

Sept 8 – Monday Motivation

Prompt: Kick off the week with a quote, reminder, or new offer.

Example: A physiotherapy clinic could share a motivational reminder about starting fresh on Mondays and encourage clients to book fall appointments before the calendar fills up.

Sept 9 – Product Spotlight

Prompt: Highlight a new, returning, or best-selling item/service.

Example: A gift shop could showcase the return of their bestselling cozy socks by styling them with fall activities like cider sipping or reading.

Sept 10 – Team Feature

Prompt: Introduce or highlight someone on your team.

Example: A brewery could feature a bartender, sharing their favourite seasonal brew and a fun fact about working with the company.

Sept 11 – Tip Tuesday

Prompt: Share a short, helpful tip related to your business or season.

Example: A winery could post three easy wine pairings for classic fall comfort foods.

Sept 12 – Local Love

Prompt: Shout out a local event, business, or partner you admire.

Example: A boutique could share a post about a fall festival and tag a restaurant partner to encourage attendance.

*Posting about what’s in season is always on brand for restaurants around town!*

Sept 13 – What’s in Season

Prompt: Feature seasonal ingredients, colours, or trends.

Example: A farm-to-table restaurant could highlight fresh apples and squash and show how they are featured on the fall menu.

Sept 14 – Sunday Reflections

Prompt: Share a weekly win, lesson, or gratitude post.

Example: A hotel could reflect on hosting a large wedding weekend and thank their staff for making it possible.

Week 3 (Sept 15–21)

Sept 15 – Monday Mood

Prompt: Post a GIF, meme, or quote that reflects how you’re feeling.

Example: A café could share a lighthearted meme about needing an extra coffee on Monday and tie it to their new latte flavour.

Sept 16 – Behind the Biz Tools

Prompt: Show off the tools you use to stay organized or inspired.

Example: A designer could share a video walkthrough of the three apps they use to manage projects efficiently.

Sept 17 – Reintroduce Yourself

Prompt: Share who you are, what you offer, and what’s new this fall.

Example: A bed-and-breakfast could reintroduce the owners and mention renovations completed for the fall season, along with a booking special.

*Your top performing posts from the summer could make incredible throwback content!*

Sept 18 – Throwback Thursday

Prompt: Reshare a fall post or seasonal moment from a previous year.

Example: An apple orchard could share photos from a past harvest weekend to spark excitement for the upcoming U-pick season.

Sept 19 – FAQ or Common Question

Prompt: Clear up a customer question or misconception.

Example: A salon could answer a common question about their fall hours, confirming they are open on Saturdays.

Sept 20 – Fall Bucket List

Prompt: Share what you want to do, eat, wear, or explore this season.

Example: A tourism business could post a fall bucket list of hikes, pumpkin picking, and cider tastings, and invite followers to add their own.

Sept 21 – Mini-Tutorial or Tip

Prompt: Teach something short but valuable.

Example: A bakery could show how to reheat their croissants at home for a fresh-from-the-oven taste.

Week 4 (Sept 22–28)

Sept 22 – Fall Equinox

Prompt: Welcome the official start of fall.

Example: A lodge could post photos of colourful foliage around their property and invite guests to book fall stays.

Sept 23 – Seasonal Product Highlight

Prompt: Show off a cozy, comforting, or fall-themed offering.

Example: A spa could promote a limited-time pumpkin spice facial as a seasonal service.

Sept 24 – Midweek Reminder

Prompt: Encourage people to book, shop, or reserve now for the weekend.

Example: A tour company could remind customers to book spots for their Saturday boat cruise before it sells out.

*Share your personal thoughts with a quick graphic to connect with your audience.*

Sept 25 – Thursday Thoughts

Prompt: Share a reflection or recent insight.

Example: A business coach could share insights from recent fall workshops, focusing on how to prepare early for holiday campaigns.

Sept 26 – UGC (User-Generated Content)

Prompt: Share a tagged photo, review, or story from a customer.

Example: A café could repost a customer’s photo of latte art, thank them for visiting, and tag their profile.

Sept 27 – Saturday Spotlight

Prompt: Highlight a team member, customer, or product.

Example: A boutique could spotlight a longtime customer and share their favourite fall outfit.

Sept 28 – Sunday Routine

Prompt: Invite your audience to slow down with you and share your go-to routine.

Example: An inn could share their Sunday tradition of baking scones for guests and ask followers to share their own routines.

Week 5 (Sept 29–30)

Sept 29 – Monday Pep Talk

Prompt: Remind people to finish the month strong.

Example: A fitness studio could encourage members to hit their September goals by booking one last class before the month ends.

Sept 30 – National Day for Truth & Reconciliation (Canada)

Prompt: Honour this day with respectful, meaningful content.

Example: A museum could pause promotions and share resources on Indigenous history, along with information about local events and opportunities for learning.

Making the Most of September

As we close out Q3 and gear up for the final quarter of the year, now’s the time to re-engage your community, build trust, and set the tone for a strong fall and holiday season.

Whether September is your fresh start or your final sprint, use content to connect. You don’t have to post daily, but consistent storytelling will help your audience remember why they love supporting your business.

This is your time to reflect, reset, and remind people why they love your business.

📆 VIP In-Person Days Are Now Open for Fall.

You’ll have me by your side, fully focused on helping you:

Clarify your goals
Refine your offers and messaging
Build a high-converting Instagram strategy
Make sales feel easy (and even fun)
Walk away with a 90-day action plan to grow your business

Find out more here: https://www.kasocialmedia.ca/vip-days

30 Content Ideas for September 2025