This month marks 12 years since I started KA Social Media, and I keep thinking about the person who launched this business back in 2014.

So if I could sit down with Kerra from 2014, I think she’d have a pretty long list of questions. I’d order her a refresher, settle in and tell her these 12 things that I know now, that I wish I had known back then.

After taking time to think about things over the past few weeks, I wanted to share 12 lessons I’ve learned along the way. Because to this day I still believe in growing our businesses together.

I was at the Jeux de l’Acadie Regionaux in Sydney this past weekend, covering the whole event for social media, and my entire setup was my iPhone, a little tripod, a clip-on mic, and CapCut for editing. This post is all about why you don’t need to wait to get started, because everything you need is already in your pocket!

Holiday events are EVERYWHERE. Fundraisers, community markets, tree lightings, you name it. And they are filled with the exact kind of people you want to meet.

Even if you’re not looking to book clients right now, you can still build relationships, make impressions, and set yourself up for success in the new year (and yes… maybe expense a drink or two while you’re at it 🍸).

Here are five reasons you shouldn’t skip the holiday networking scene this year.

October is here again, which means it’s time to celebrate Small Business Month in Canada! This month is a time to shine a light on the entrepreneurs, creatives and service providers that keep our communities growing!

So in celebration of Small Business Month, I’m sharing 31 fresh tips to support yourself through your entrepreneurship journey!

On September 8, 2014, I officially launched KA Social Media Consulting. Back then, my focus was on helping small businesses manage their Facebook pages.

Eleven years later, that small niche has grown into a full-service social media consultancy supporting entrepreneurs, associations, tourism operators, and organizations across Nova Scotia and beyond.

To celebrate, I wanted to share 11 lessons I’ve learned along the way as a business owner, mom, and entrepreneur.

If your usual events are on pause, here are 15 easy, creative ways to keep networking all summer long without it feeling like work.

So in this post, I’m sharing 5 social media time-saving systems I use in my own business and teach to clients all the time. These are the exact steps that help me stay visible and sane, as a business owner, a mom, and someone who loves connecting with her community but also needs a break from her phone sometimes (don’t we all?!).

Protecting your online presence is more important than ever, whether you're a business owner or just scrolling for fun. Cyber threats like hacking, scams, and identity theft are everywhere, but with the right security measures, you can keep your accounts, data, and reputation safe.

Enter user-generated content (UGC)—a powerful and cost-effective way to engage with your audience while letting your customers showcase your brand for you.