Have you caught yourself stressing about what to post in the fall while trying to enjoy these last days of summer?

I’ll tell you a secret. Your audience has already told you what to post next.

Seriously! You might think you need to start from scratch when planning for your back-to-business fall content, but in reality, you already have ideas to get started.

Where, you ask?

In your comment section, in your DM’s and from every in-person conversation you had all summer long!

All these little interactions can be turned into content gold. Using feedback like this means you already know what your audience cares about and what makes your business stand out.

Now’s the time to listen, gather, and use that valuable feedback to create your next batch of content. Bonus if you have taken TONS of pictures that you can use to go along with this content.

Here are 3 powerful (and easy) ways to turn summer interactions into smart fall content:

*Using questions you’ve heard in passing for your content is a great way to connect! Put together a reel answering ‘face to face’.*

1. Turn Frequently Asked Questions Into Standalone Posts

The golden rule for online interactions is: If one person asked, ten others have probably wondered the same thing but didn’t ask. So, make it easy for them and answer the question on your social media feed!

And don’t just think of your DM’s. Think about all the conversations you’ve had all summer. There are undoubtedly questions there that you can answer directly in your content.

Examples:

“Are you open all year long?”

Post your fall hours with a graphic and a quick story about how the season changes for you.

“Will you still offer this in the off-season?”

Use this as a Reel or carousel showing what’s staying vs. what’s seasonal.

“Do you ship?” or “Can I pre-order for the holidays?”

Create a post with ordering timelines, shipping details, or gift ideas.

Pro tip: Make these save-worthy by turning them into a carousel of “Top 3 Questions We’ve Gotten This Summer” and pin them to your profile for easy access.

*You can turn your reviews into branded graphics to increase your use of that valuable piece of content as well!*

2. Turn Reviews & Testimonials Into Meaningful Stories

Think about the conversations you’ve had online or in person this summer. You’ve probably gotten some great feedback! Sometimes it’s not just the reviews and DM’d testimonials that can be turned into content either!

You can use any feedback you’ve gotten to start a story for a post online.

Use positive feedback as a jumping-off point to:

Share how that product or service came to be
Show the “before and after” of what a customer experienced
Highlight your values or what sets you apart
Thank your audience or celebrate a milestone

Example:

“One of our favourite reviews this summer came from a customer who said our workshop was the highlight of their trip to Nova Scotia. 💛 That feedback reminded us why we do what we do and why we’re working on a fall version right now!”

Sharing a story around your feedback builds more credibility and encourages others to share their story too!

Pro Tip: Create a content series from your top 3 reviews or turn them into a testimonial carousel for Stories or your website.

“I’ve said it before and I’ll say it again: you don’t have to post every day to grow your business online.” - Taking conversations I’ve had and working them into my captions helps me connect.

3. Use Real Conversations for Captions That Resonate

Your best caption might be hidden right now in your DMs, in your content section or from your in-person chats over the BBQ.

Look for language that your audience uses and echo it back in your posts. It will make your captions feel more authentic and more relatable that way!

Examples:

“I’ve been watching your Reels all summer, I love them!”

Caption: “If you’ve been following along on Reels this summer, thank you! 💛 Here’s what we’re sharing next…”

“This is my third visit in a month”

Caption: “Our repeat customers mean the world to us! Whether you’ve visited once or ten times, thank you for making this summer unforgettable.”

Use these quotes to:

Open a caption with a real comment
Inspire a thank-you post to your audience
Build connection around shared experiences

You don’t need to reinvent your content every season, every year or every month.

You already have everything you need to fill your fall content calendar. You just need to gather it up and shape it into content that resonates!

Start by reviewing:

Google & Facebook reviews
DMs, comment threads, and Story replies
Verbal feedback you’ve heard again and again

Then take some time to create a plan for content that answers questions, celebrates wins and connects more authentically with your people.

Need help turning your feedback into content?

If you're a small business, seasonal brand, or tourism operator in Nova Scotia and you're sitting on a pile of summer feedback but don’t know how to turn it into scroll-stopping content, I can help.

Whether you need:

Done-for-you content creation
Strategic planning for your fall season
UGC and behind-the-scenes storytelling
A content refresh that speaks directly to your audience…

I offer tailored social media support designed to help you stay consistent and connected, even in your off-season.

📩 Send me a DM @kasocialmedia or reach out via kerra@kasocialmedia.ca and let’s create content that works (so you don’t have to overthink it).

3 Ways to Turn Summer Feedback Into Fall Content