August always sneaks up on me. One minute we’re in full-on summer mode with beach days, road trips, and evening BBQs… and then suddenly I’m mentally prepping B’s lunchbox and triple-checking my calendar for fall launches.

This month is a mix of summer content and early fall prep. Some of your audience is soaking up every last minute of vacation, and some are ready for routines (and a little structure again, finally).

Whether you’re a tourism business in your peak season or a service provider getting ready to ramp up again, staying consistent on social media will keep your business top of mind.

I’ve pulled together 31 prompts to help you keep things rolling, without needing to post every day. Here’s what works for me:

✅ Choose 8–12 that align with your biz

✅ Mix up your content styles (Reels, Stories, graphics, etc.)

✅ Schedule what you can ahead of time

Themes + Special Days in August

Here’s what your audience is talking about this month:

Back to School
Summer Bucket Lists
Markets, Festivals & Tourism
End-of-Summer Reflections
New Season Planning

Week 1 (August 1–7)

August 1 – Hello, August!

Prompt: Share what this month means to you or your business.

Example: A service-based business could share how they’re prepping for the fall rush while still soaking in those summer Fridays.

August 2 – Summer Bucket List

Prompt: Talk about what’s still on your seasonal bucket list.

Example: A local café could ask customers what summer treat they still haven’t tried yet from the menu.

August 3 – Saturday Snapshots

Prompt: Show a real-time look at your weekend.

Example: A vendor at a farmers’ market could post a quick behind-the-scenes look at setting up their booth.

August 4 – Civic Holiday (Canada) or Meet The Team

Prompt: Acknowledge the long weekend in your content. Not in Canada, consider a Meet The Team post!

Example: A restaurant could post their long weekend hours or showcase a seasonal menu item available for the holiday.

August 5 – Review or Testimonial

Prompt: Build trust with a happy client story.

Example: A restaurant could feature a Google review alongside a photo of the dish mentioned.

*I love sharing regular check-ins in a way that helps others with their businesses as well!*

August 6 – Mid-Summer Check-In

Prompt: Share how the summer has been going for your business.

Example: A wellness coach could post a gentle reminder that it's okay to take breaks and recalibrate mid-season, with a personal message about how her fitness journey has been going this summer.

August 7 – Coastal Connection

Prompt: Celebrate your region’s natural beauty and maritime charm. Whether it’s a lighthouse, ocean view, rugged coastline, or lakefront moment.

Example: A gift shop in Peggy’s Cove could post: “We’re lucky to have this view just down the road 🌊 What’s your favourite coastal spot in Atlantic Canada?”

Week 2 (August 8–14)

August 8 – Customer Spotlight

Prompt: Highlight a loyal customer or memorable interaction.

Example: A hotel could share a UGC (User Generated Content) post from a guest who was delighted by a surprise left in their room during their stay.

August 9 – Summer Favourite

Prompt: Share a product, service, or offering that's been popular throughout the summer season.

Example: A boutique could highlight the most purchased item of the season.

August 10 – Sunday Reset

Prompt: Share how you or your team gets ready for the week.

Example: A salon could post about how they prep their appointment books and supplies before Monday.

August 11 – Educational Post

Prompt: Teach your audience something useful about your industry that solves a problem they have.

Example: A restaurant could post: “How to pair sangria with your summer BBQ.”

August 12 – Local Love

Prompt: Shout out another local business or event.

Example: A café could tag a nearby maker whose ceramics they use for plating.

August 13 – Wellness Wednesday

Prompt: Share a tip that helps your team or audience feel good or share how you manage a solid work/life balance.

Example: A yoga studio could offer a simple stretch people can do at their desk.

August 14 – Customer Love

Prompt: Highlight a recent review or happy customer.

Example: A gift shop could post a quick thank-you note to a regular who always brings in new friends.

Week 3 (August 15–21)

August 15 – Friday Feels

Prompt: Share what’s been on your heart or mind lately.

Example: A service provider could reflect on juggling summer with client work and how they’re navigating that balance.

August 16 – Summer Highlights So Far

Prompt: Share your favourite moments of the season.

Example: A tourism business could create a collage of guest photos from the past two months.

August 17 – Behind the Scenes Sunday

Prompt: Share what your weekend really looks like.

Example: A family-run business could post about the “off-hours” hustle. Packing orders during nap time, anyone?

August 18 – Monday Motivation

Prompt: Share a quote, goal, or inspiring customer win.

Example: A coach or service provider could share: “This month’s client wins are proof that slow growth still matters.”

August 19 – Tip Tuesday

Prompt: Offer a helpful insight in your industry.

Example: A gift shop could post: “Top 3 tips for packing fragile souvenirs in your suitcase.”

*Dairy Bar Halifax does a great job of showcasing what’s new with product spotlights on the regular!*

August 20 – Product Spotlight

Prompt: Showcase a specific offering.

Example: A food tour company could highlight a particular stop on their route and why guests love it.

August 21 – Throwback Thursday

Prompt: Share a past post or memory.

Example: A wedding vendor could share a favourite August wedding from a previous year.

Week 4 (August 22–28)

August 22 – Celebrate a Milestone

Prompt: Share a milestone for your business, customers, or for you personally.

Example: A local Airbnb could post about inviting some of their guests for an anniversary with a shot of a gift being left in the room for them.

August 23 – Local Landscape

Prompt: Feature a beautiful local scene around your home or business.

Example: A hotel could post a reel featuring how the sunset looks from their outdoor spaces.

Levantic Bakery takes full advantage of the fascinating behind-the-scenes content behind their stunning offerings.

August 24 – Behind-the-Scenes Sunday

Prompt: Post something restful or reflective that shows how you find time to rest behind the scenes.

Example: A coach could share a journaling prompt for wrapping up the weekend with intention.

August 25 – Tools of the Trade

Prompt: Show what tools or systems help you run your biz.

Example: A virtual assistant could share their favourite project management apps.

August 26 – Tip Tuesday: Fall Prep

Prompt: Share a planning or prep tip for how you’re getting ready to transition into fall.

Example: A café could share a photo of their upcoming Autumn menu.

August 27 – Workspace Wednesday

Prompt: Show where you work in the summer. Whether it’s a shared workspace, a local cafe or a behind-the-scenes shot of your shop.

Example: A digital business owner could share their backyard “office” setup with a cold bevvy in hand.

August 28 – Product or Tour Highlight

Prompt: Give one last summer push for products and services.

Example: A seasonal tour provider could post about there being only a few weekends left to book their tours.

*East coast Food Stories creator Michelle Doucette does a great job highlighting all the businesses she works with on her page!*

Week 5 (August 29–31)

August 29 – Friday Feature: Community Edition

Prompt: Celebrate someone else in your space. Highlight a customer, staff member, or community event.

Example: A daycare centre could feature some of their kids’ artwork from a colouring station.

August 30 – August Recap

Prompt: Reflect on what went well this month.

Example: A local photographer could post a Reel of their favourite August shoots.

August 31 – What’s Coming in September

Prompt: Get your audience excited about what’s next.

Example: A local stationery shop that offers planners and agendas could start teasing their fall product launch and get people on the email list.

Making the Most of August

Whether August is your busy season or your season of rest, it’s a great time to get out there and share content that reflects your business best this month.

If you’re in peak season, take advantage of all the action and start banking content for the slower months.

If you’re in a slower season, lean into brand building with behind-the-scenes planning and previews of your fall offerings.

Want help figuring out which prompts make sense for you? Or need someone to help build your content plan so you’re not scrambling at the last minute?

👉 Book a content strategy session with me and we’ll make your August easy-breezy

31 Content Ideas for August 2025