DIY your social media for business
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Want to Get Booked as a Speaker? Social Media is the Audition Stage
When it comes to booking events, the organizers are not just looking at your proposal, your resume and your bio.
If you want to get booked, your content needs to do some of the selling for you. Here's what event organizers are looking for, and how to make sure your social media shows them exactly what they need to see.
How to Use Stories on Social Media (Even If You Hate Being on Camera)
If the thought of going live or talking to your phone makes your stomach drop, you are not alone. A lot of business owners feel the same way. The good news? Stories on social media are one of the best tools for growing your business, and you do not have to show your face to use them.
Is Cross-Posting On Social Media Hurting Your Reach?
I get it, cross-posting is the easy thing to do. You post on Instagram, hit that little ‘share on Facebook’ button and you feel like your job is done.
Because posting to two platforms is better than not posting at all right? WRONG!
Unfortunately, cross-posting the exact same content from Instagram to Facebook might be hurting your reputation and credibility.
Market Your Business Like A Micro-Influencer in 2026
In 2026, when so many people are tired of hearing from bots instead of people, micro-influencing is having a moment in the marketing of small businesses.
Consumers are craving things that feel REAL. They want to know who’s behind the account and they want to see people who have used the product or service before they invest themselves.
When it comes to marketing in the age of AI advertising, we can learn a LOT from micro-influencers.
Let’s take a look at how you can leverage it for your business.
How Holiday Networking Can Set You Up for Success in 2026
Holiday events are EVERYWHERE. Fundraisers, community markets, tree lightings, you name it. And they are filled with the exact kind of people you want to meet.
Even if you’re not looking to book clients right now, you can still build relationships, make impressions, and set yourself up for success in the new year (and yes… maybe expense a drink or two while you’re at it 🍸).
Here are five reasons you shouldn’t skip the holiday networking scene this year.
5 Posts To Create Now To Be Ready For The Holidays🎄
Whether you run a cozy retail shop, a local service-based biz, or a seasonal tourism operation, your audience is already thinking about holiday shopping and get-togethers.
Here are 5 must-have posts to prepare in advance:
5 Spooky Mistakes to Avoid on Social Media
See, being a business online can be a spooky place these days. One wrong turn and your audience disappears. 👻 But spine-chilling mistakes on social media are easy to avoid if you know what to look for.
5 Ways to Refresh Your Social Media This Fall🍂
Something about September always feels like a fresh start to me. Every time I pack up B’s bag for the new school year with fresh notebooks and pencils, I get the urge to reset and refocus my business as well.
For me, that’s doing a quick refresh of my social media presence. It helps me feel organized and consistent as I head into the fall and winter seasons.
Here are five ways to refresh your social media this September.
8 Ways to Reset Your Business For September
September feels like a natural fresh start. It’s not just kids going back to school, it’s also entrepreneurs, seasonal businesses, and organizations stepping back into focus mode. It’s the perfect time to reset your space, your goals, and your energy so you can finish the year strong. Here are 8 ways to reset in September.
Your Off-Season Strategy Starts Now (Even if You’re Still in Summer Mode)
While August is still full of busy days, late nights and long customer lineups, if you can carve out even a little time now to plan for your slower months, you’ll be set up for a more successful off-season!
Here are 3 ways to start your off-season strategy now, while you’re still riding the summer momentum.