5 Spooky Mistakes to Avoid on Social Media
One of my favourite things about the fall is spooky season. Pumpkin spice everything, creepy 15-foot skeletons popping up around the neighbourhood, trick-or-treating with B. These are the kind of spooky activities I can get behind. But on social media, ghosting and creeping mean something completely different.
See, being a business online can be a spooky place these days. One wrong turn and your audience disappears. đź‘» But spine-chilling mistakes on social media are easy to avoid if you know what to look for.
Here are five spooky mistakes to steer clear of this October (and honestly all year long):
1. Posting and Ghosting
The ghost that haunts every feed: business owners who post, then vanish into the shadows as soon as they hit post.
Social media is meant to be a two-way street. When you drop content but never reply to comments or answer DMs, you’re telling your audience you don’t care about them and that you legit just posted because you felt you had to, but never stuck around to see if there was any engagement.
Example: Someone asks about your hours or availability, and weeks later, the question is still floating there, unanswered. đź‘» đź‘» đź‘»
Instead, build in a 10-minute daily “engagement routine” so you stay active and present after posting.
2. Zombie Posts (Copy-Pasting Across Platforms)
Zombie posts are the lifeless ones that wander aimlessly from platform to platform, dragging the wrong hashtags, broken links, or misplaced @mentions along with them. 🧟
Example: Instagram hashtags stuffed into a LinkedIn caption. A Facebook post with “link in bio” (but there’s no bio). It screams “copy-paste” and instantly feels inauthentic. Your audience knows that you were too lazy to actually put an effort into your post or you just did it once and went copy-paste to ____.
Instead, customize your captions for each platform. Even small tweaks make your content feel alive and intentional.
3. Creepy Inconsistency
Inconsistent posting makes your feed look like a haunted house, forgotten and abandoned.
Showing up once a month (or worse, once a season) makes your audience forget about you, or assume you’re closed.
Example: Posting 10 times in a week during a launch, then disappearing for 6 weeks or longer 🕸️
You don’t need to post daily. Even 1-2 quality posts a week, consistently, builds more trust than vanishing and reappearing like a ghost.
4. The Sales Vampire
Nothing drains the energy out of your audience faster than a feed that’s only asking for money. 🧛 If every post is “buy now, buy this,” “limited time,” or “book today,” people start to tune out.
Example: Imagine a shopkeeper who only ever shouts “SALE!” and never says hello. That’s what an all-sales feed feels like.
Instead, use the 80/20 rule. 80% of your content should educate, entertain, or engage, while 20% is sales-driven. That way, when you do pitch, people are ready to listen.
5. Flying Blind Without Analytics
Posting without checking your analytics is like wandering through a haunted corn maze without a flashlight. Think, stumbling around in the dark, hoping you’re going the right way.
Example: Spending hours making carousels that get zero traction while ignoring the Reels that consistently bring in views.
Instead, at least once a month, peek at your insights. Look at which posts get the most saves, shares, or comments, and use that information to shape your next batch of content.
Consistency Is Key
Social media doesn’t have to feel like a haunted maze. By avoiding these chilling mistakes, you’ll keep your online presence from feeling like a graveyard.
Show up consistently, engage with your audience, and shine a little light into the shadows of your feed. Because the scariest thing you can do? Not show up at all.
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