DIY your social media for business
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How To Show Up on Social Media When You Have No Time and No Budget
If you want simplier and more managable content, hit that follow button and join me for this week's Social Media Minute on the blog where I'm sharing how I fit social media into my busy schedule when I don't have more than a few minutes and need to get a post out the door.
Set a Timer: 5 Social Media Tasks You Can Get Done in Under 15 Minutes
Between the customers and the emails and the meetings and the orders and the bookkeeping and, oh yeah, actually running your business, social media is the first thing that gets pushed to the bottom of the list.
What if you set a timer for 15 minutes, a few times a week, and knocked five little tasks off your plate that will still do a whole lot for your business?
Grab your phone, set your timer, get a few things done and get on with your day.
Is Your Online Presence Telling People You're Closed?
If you haven’t posted in awhile, you may be telling people that you are no longer open for business. In this post we cover why small updates matter when it comes to reaching people online.
How to Keep Your Business Visible on Social Media This Summer
Summer is busy, especially for business owners who have kids home for the summer. This post walks through how to prep your content NOW, before the rush starts. That way your business stays visible all summer long without you having to be on your phone all day when you’re supposed to be on vacation.
Your Phone Is Your Best Marketing Tool
I was at the Jeux de l’Acadie Regionaux in Sydney this past weekend, covering the whole event for social media, and my entire setup was my iPhone, a little tripod, a clip-on mic, and CapCut for editing. This post is all about why you don’t need to wait to get started, because everything you need is already in your pocket!
You Don't Have to Post Every Day (And Honestly, Please Don't)
Wondering how often you should actually be posting on social media? A three-day-a-week schedule, staggered across Facebook and Instagram, is enough to stay consistent, stay visible, and stop burning yourself out trying to do it all every day.
The Audience You Already Have (And Might Be Ignoring)
Let's talk about your audience for a second, because I think a lot of local businesses are accidentally leaving their very best customers out of their content.
Tourists are wonderful. We love summer in Nova Scotia, and we want people to visit. But tourists are not the ones keeping your business open year-round.
Locals are! Here is how to make them feel included in your content.
In 2026, You Don't Need to Be on Every Platform
There is no shortage of people online telling you that you need to be everywhere at once. That advice is burning people out, and it is not helping anyone grow their business.
The good news is that you have never needed to be on every platform, even if it has always felt that way.
Spring Cleaning Your Social Media Accounts
Cleaning up your socials is a lot like cleaning up for spring. You start with one space at a time and work your way through everything from there.
So before the busy season kicks in, let's do a proper clear-out. Save this post, because there's a lot here and you'll want to come back to it.
Why Your Own Photos Beat Stock Images on Social Media
Your photos are one of the most personal things you can share about your business, they build trust, tell your story, and help people connect with the real you. Whether you’re taking them on your phone or working with a professional, showing up authentically in your imagery is one of the biggest assets your brand can have.