Spring Cleaning Your Social Media Accounts
Every April, I start eyeing the bin I keep our winter stuff in. I want to start packing things away and making room for spring, but I know the second I do, we’re going to get a big snowfall, and I’ll need to dig it all out again.
So instead, I turn that energy on my social media accounts. Because it’s never too early to clean those up!
Cleaning up your socials is a lot like cleaning up for spring, though. You start with one space at a time and work your way through everything from there.
Once you start cleaning up, you’ll notice a lot of little details you might have missed. There might be some old services you don’t offer anymore, you might need to update your photos, or you might just need to move on from a platform because you hardly use it anymore.
So before the busy season kicks in, let's do a proper clear-out. Save this post, because there's a lot here and you'll want to come back to it.
1. Refresh your profile
Think of your profile like the front entrance of your house. It's the first thing people see, and it sets the tone for everything else. When did you last actually look at it the way a stranger would?
Take a few minutes to check:
Start with your profile photo and make sure it's clear, current, and actually looks like you.
Check your cover image and ask yourself whether it still reflects your brand or whether it's been sitting there since last year.
Look at your bio and make sure someone reading it for the first time would understand who you help, how you help them, and why it matters.
Finally, check the link you're sending people to and confirm it's still going somewhere relevant and useful.
If someone landed on your page today for the first time, would they know what you do within about three seconds of looking around?
2. Clean up your content
When I'm doing a seasonal clean-out at home, I don't throw everything in a garbage bag without looking at it first.
Some of it gets donated, some gets stored, and some of it I find and think, "Oh, I forgot about that, we actually use that."
Your content deserves the same approach. Before you start archiving old posts, ask yourself a few questions first.
What content actually sparked conversations?
What brought in inquiries or sales?
What felt natural to create?
From there, archive anything that no longer reflects where your business is, keep what worked, and think about how you can repurpose it. Your best content doesn't have to be a one-time thing.
3. Look at your audience
After a big clean-out at home, I always feel better about the space I'm in. There's less clutter, and I can actually focus on what's there. Your audience works the same way.
A large following that isn't engaged isn't doing much for your business. Take a little time to remove bots and spam accounts, unfollow accounts that don't fit with where you're headed, and make a point of actually engaging with the people you want to connect with.
The goal is curating a community that shows up for you, not a number that looks good on paper.
4. Simplify your platforms
Here's something I've learned as a mom who has tried to keep on top of too many things at once: doing a few things well beats doing ALL THE THINGS badly.
You do not need to be on every platform. Ask yourself where your audience is actually spending time, which platform has been driving real results for your business, and where you actually enjoy showing up.
Then focus on one or two platforms and commit to those. Consistent effort in the right place will always outperform scattered posting everywhere.
5. Revisit your strategy
Every spring, I pull out B’s clothes from last year to see what still fits. Some of it works, some of it doesn't, and some of it I can't believe I held onto this long.
Your strategy deserves the same honest look. Take a step back and review your content themes, how often you're posting, and whether your goals are still the same.
Your content should reflect where you are, not where you were a year ago.
6. Build a content system
Getting the house organized after winter isn't just about cleaning up once. It's about putting systems in place so it doesn't get away from you again. A hook for every bag. A bin for every season. A place for everything so you're not hunting for it when you need it.
Your content works the same way. If you're waking up every morning asking yourself what to post today, that's adding SO MUCH to your to-do list. A system takes that pressure off because you know what you’re going to be posting and why.
Something like three content themes, two or three posts a week, and a regular presence in Stories can go a long way. Batch your content once a week if you can. You'll save time, feel less overwhelmed, and show up more consistently because of it.
7. Use AI as a starting point, not a ghostwriter
I’ll use any tool that makes keeping the house clean easier. Storage bins and an organization checklist I found on Reels, or following someone who posts weekly deep-cleaning tips. But the one doing the work for my family is still me. I know what we need and how to manage things best.
AI tools can be genuinely useful for brainstorming ideas, repurposing content, and drafting outlines. But your audience can tell when something doesn't sound like you, and that makes them feel disconnected.
Whatever you use AI to help you start, make sure you're finishing it. Add your voice, your stories, your personality. The businesses standing out right now are the ones where you can still hear the actual human behind the posts.
Keep it going all year
Spring is a natural time to reset, but a quick monthly check-in keeps you from ending up back in the same pile of clutter by October. A little maintenance goes a long way.
If reading through this list made you think, "I don't even know where to start," a Social Media Audit might be exactly what you need.
A Social Media Audit a professional outside look at everything you have going on online: your platforms, your metrics, your engagement, and what's actually working versus what's been taking up space. You'll walk away knowing what to keep doing, what to stop, and what to add.