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In 2026, when so many people are tired of hearing from bots instead of people, micro-influencing is having a moment in the marketing of small businesses.
Consumers are craving things that feel REAL. They want to know who’s behind the account and they want to see people who have used the product or service before they invest themselves.
When it comes to marketing in the age of AI advertising, we can learn a LOT from micro-influencers.
Let’s take a look at how you can leverage it for your business.
When I was thinking about goals for the New Year, do you know what wasn’t on the list? Spending more time talking to robots.
To kick off the year, I wanted to come in with a reminder about what Social Media is for! And that’s so people can get to know the person behind the brand. Because if they know you and they like you, they will buy from you!
January feels like the ultimate reset. Not like September when you’re catching some fresh momentum, but like starting off with a completely clean slate.
It’s a whole new year to set goals, make changes and try new things. And, of course, concentrate harder on what’s really working for you.
And one of the most powerful places to start? Your social media profiles.
For years, every January like clockwork, I’d sit down with a fresh notebook and a long list of resolutions: get healthier, grow my business, spend more time with family.
Instead of forcing myself to stick to a list of resolutions, I could pick one word that resonated deeply and use it as a compass for the year ahead. Giving me focus instead of an endless to-do list.
As the year winds down towards the holidays, many of us are still in the thick of the hectic rush towards the holidays.
Whether you’re taking some time to rest over the holidays or already dreaming up your big goals for 2026, now is the perfect time to reflect on the past year and start coming up with a plan for your content come January.
January is a powerful time to reset and come back into work in the new year with fresh new energy. For small business owners like us, it’s time to reflect on what worked in 2025, what didn’t and what areas you want to focus on.
The holiday season is here and the pressure to be everywhere all at once is OVERWHELMING.
That is exactly why batch posting exists and why you can pre-plan so your content IS posted AND you can also relax and watch your Hallmark Movies with the family.
December is officially here, and that means it is CRUNCH TIME for shoppers!! They are scrambling to check names off those lists and scrolling their phones every second looking for inspiration for the perfect gift, checking out local events and trying to find the perfect store with the perfect gifts.
This is exactly why now is the perfect moment to show up in Stories.
Here’s how to turn your Stories into a simple, powerful sales tool this week.
Somewhere along the way, some social media 'experts' convinced us that if you're not growing your platforms fast enough, you're doing something wrong. They encouraged people to follow-unfollow en masse, buy followers, do whatever you can to get your audience as big as possible. But the reality is that shifting your focus to slow growth can do a lot more for your business in the long run. When growth happens too fast, there's often no foundation underneath it. People follow, but they might not engage or even buy from you. A smaller audience that knows you, trusts you, and actually pays attention will always outperform a big audience that doesn't care.