Networking events are full of opportunity, but the real work happens before and after you walk through the door. Social media gives you a head start. You can research attendees, warm up connections, and show up already knowing who you want to meet. If you want to make every networking event count, a strong social media strategy is where it starts.

While events aren’t new, how we promote them has transformed dramatically with the rise of social media marketing. As both a social media consultant and an event planner, I'm here to guide you through my process of creating content that sparks engagement online.