On September 8, 2014, I officially launched KA Social Media Consulting. Back then, my focus was on helping small businesses manage their Facebook pages.

Eleven years later, that small niche has grown into a full-service social media consultancy supporting entrepreneurs, associations, tourism operators, and organizations across Nova Scotia and beyond.

To celebrate, I wanted to share 11 lessons I’ve learned along the way as a business owner, mom, and entrepreneur.

In this post, we'll explore how businesses can leverage social media for customer service by providing real-time responses, engaging transparently with customers, and gathering valuable insights. You'll find best practices and examples demonstrating how social media can help you build stronger relationships, showcase your brand's personality, and increase customer satisfaction and loyalty.