It’s very easy to feel disconnected from your business and your marketing. If you’ve fallen a little out of love with showing up online, you’re not alone.

With Valentine’s Day coming up, let's bring some love back to it.

Somewhere along the way, some social media 'experts' convinced us that if you're not growing your platforms fast enough, you're doing something wrong. They encouraged people to follow-unfollow en masse, buy followers, do whatever you can to get your audience as big as possible. But the reality is that shifting your focus to slow growth can do a lot more for your business in the long run. When growth happens too fast, there's often no foundation underneath it. People follow, but they might not engage or even buy from you. A smaller audience that knows you, trusts you, and actually pays attention will always outperform a big audience that doesn't care.

On September 8, 2014, I officially launched KA Social Media Consulting. Back then, my focus was on helping small businesses manage their Facebook pages.

Eleven years later, that small niche has grown into a full-service social media consultancy supporting entrepreneurs, associations, tourism operators, and organizations across Nova Scotia and beyond.

To celebrate, I wanted to share 11 lessons I’ve learned along the way as a business owner, mom, and entrepreneur.

In this post, we'll explore how businesses can leverage social media for customer service by providing real-time responses, engaging transparently with customers, and gathering valuable insights. You'll find best practices and examples demonstrating how social media can help you build stronger relationships, showcase your brand's personality, and increase customer satisfaction and loyalty.