I get it, cross-posting is the easy thing to do. You post on Instagram, hit that little ‘share on Facebook’ button and you feel like your job is done.

Because posting to two platforms is better than not posting at all right? WRONG!

Unfortunately, cross-posting the exact same content from Instagram to Facebook might be hurting your reputation and credibility.

Social media is not a sprint. It’s an Olympic Marathon.

While watching the Olympics, I couldn’t help but compare it to posting online for your business.

There are years of hard work and preparation until one day, you just ‘make it.’ At least that’s how it looks online.

Today we’re talking about how you can find inspiration from the Olympics, and what kind of posts you can schedule today to connect with your audience.

It’s very easy to feel disconnected from your business and your marketing. If you’ve fallen a little out of love with showing up online, you’re not alone.

With Valentine’s Day coming up, let's bring some love back to it.

In 2026, when so many people are tired of hearing from bots instead of people, micro-influencing is having a moment in the marketing of small businesses. 

Consumers are craving things that feel REAL. They want to know who’s behind the account and they want to see people who have used the product or service before they invest themselves. 

When it comes to marketing in the age of AI advertising, we can learn a LOT from micro-influencers. 

Let’s take a look at how you can leverage it for your business. 

December is officially here, and that means it is CRUNCH TIME for shoppers!! They are scrambling to check names off those lists and scrolling their phones every second looking for inspiration for the perfect gift, checking out local events and trying to find the perfect store with the perfect gifts.

This is exactly why now is the perfect moment to show up in Stories.

Here’s how to turn your Stories into a simple, powerful sales tool this week.

This blog post is your go-to guide for keeping your social media active while you enjoy a well-earned summer break. It covers practical tips for batching content, staying connected in small ways, and using simple tools to keep things running behind the scenes. Whether you’re juggling beach days, markets, or family time, you’ll learn how to show up online without burning out.

Whether you’re a business owner, entrepreneur, or part of a community organization, these five simple steps will help tidy up your digital storefront and give your content a freshening up.

After over 10 years in business as a Social Media Consultant, one thing’s for sure—I love helping business owners take the stress out of showing up online. Here’s how you can work with me in 2025!

Thinking about breaking up with social media? With algorithm changes, declining organic reach, and shifting user behaviour, many businesses are wondering if staying on social media is still worth it. While platforms offer visibility, engagement, and powerful ad tools, they also demand time, effort, and constant adaptation.

With over 10 years of experience as a social media consultant, I’m here to help you enjoy the season without falling into social media scams to steal your password. Below are my top tips for keeping your social media accounts secure, protecting both your business and your peace of mind.