What Is B-roll and Why Every Business Should Be Using It
If you’ve ever watched a video online and felt like you were really connected to the creator and what they do, there is a good chance that it was using B-roll.
You’ve probably heard that term tossed around online, but if you’re not in the video world, it might sound like one of those trendy things you don’t need to worry about.
But if you want to connect with your audience, you totally do.
So, what exactly is B-roll?
B-roll is the extra footage that adds context and personality to your videos. It’s the candid, behind-the-scenes shots that show your audience what’s really going on.
Think of it as the “glue” in your videos that makes everything flow and feel more human.
And no matter what kind of business you run, B-roll can help your audience connect with you.
Here’s what B-roll might look like:
Placing products on a shelf
Stirring your morning bevvy
Typing a note on your laptop
Opening up your shop
Packing up after a client meeting
Flipping the sign to “Open”
Writing out a to-do list
Setting a table, lighting a candle, or steaming a shirt
Taking a walk to your favourite local spot
If it’s something you do every day, it’s probably B-roll worthy.
Why it matters
1. It keeps people watching.
A video of you talking straight to the camera can fall flat fast. A few B-roll clips sprinkled in make your content feel more polished and less monologue-y.
2. It builds trust.
People love seeing the real you. Your workspace, your process, what happens behind the scenes. It’s a small way to make your content feel personal and authentic.
3. It looks professional (without needing a pro).
Even if you’re filming on your phone, layering in B-roll makes your videos look way more intentional. It gives the impression of a well-edited piece, even if it took you less than 10 minutes to pull together.
4. It gives you content for days.
That 8-second clip of writing in your planner? You can use it in a Reel, add it to Stories, or use it in a future compilation. It’s extra footage in your back pocket whenever you need it.
Easy B-roll ideas you can film today:
No matter your business, here are a few quick ideas to get you started:
Walking into your workspace
Restocking, organizing, or packing up
Hands typing, writing, flipping pages, highlighting text
Close-ups of tools, materials, or product details
Pouring a drink or unboxing a delivery
Turning off the lights or closing your laptop at the end of the day
Pro tips for capturing it:
Batch it. Spend 10 minutes filming a handful of clips. Save them to an album on your phone so you’re ready when it’s time to post.
Try different angles. Wide shots, close-ups, and movement (like panning or walking) all add variety.
Keep it casual. Natural lighting, a steady hand, and no overthinking required.
Use it everywhere. Drop it into Reels, TikToks, Stories, or even your website header.
You don’t need fancy gear or a full production plan to start using B-roll. Just your phone and a few moments from your day.
Because social media isn’t just about what you say anymore. It’s about what you show. So why not let people see the story behind your business?
Want help figuring out what to show and how to use it? Let’s book a brainstorming sesh and get you rolling.