If you’ve ever watched a video online and felt like you were really connected to the creator and what they do, there is a good chance that it was using B-roll.

You’ve probably heard that term tossed around online, but if you’re not in the video world, it might sound like one of those trendy things you don’t need to worry about.

But if you want to connect with your audience, you totally do.

There are many levels in the video editing world—from beginner to expert, from storyteller to clipper. Videos aren’t all simple, and they fall into dramatically different categories. Here are the tools/apps that I use: