Let’s be honest, October sneaks up on us every year. One day it’s beach days and iced drinks, and the next it’s cozy sweaters, trips to the valley for apple picking, and pumpkin spice everything.

As a mom, I feel like this month is where the routines really kick in. School drop-offs, sports, and earlier bedtimes... It’s a busy season. But it’s also such a good time to show up on social media, because your audience is craving comfort, connection, annnnd a little fun.

October is rich for storytelling. Whether you’re winding down your season (tourism friends, I see you) or heading into your busiest quarter, there’s so much you can share.

To make this easier, I’ve pulled together 31 prompts to help you keep things rolling, without needing to post every day. Here’s what works for me:

✅ Choose 8–12 that align with your biz

✅ Mix up your content styles (Reels, Stories, graphics, etc.)

✅ Schedule what you can ahead of time

Themes + Special Days in October

Here’s what your audience is talking about this month:

Thanksgiving (Canada – Oct 13)
Fall colours & cozy comforts
Spooky Season
Gratitude & reflection
Sweater weather style
Local markets & shopping
Supporting small businesses
Planning for the holiday season
Fall food + drink menus
Seasonal tours + landscapes
Mental health + routines
Early holiday shopping

Week 1 (October 1–5)

Oct 1 – Hello October

Prompt: Set the tone for the month. Share your goals, priorities, or what you’re excited about.

Example: A tourism operator could post about how October is a best-kept secret in Nova Scotia, highlighting cool mornings, vibrant leaves, and quieter trails.

Oct 2 – Fall Bucket List

Prompt: Share your must-do or must-eat list for fall.

Example: A café could post their Fall Bucket List, highlighting apple cider, a walk through the woods, and their new cinnamon swirl muffin.

Oct 3 – Meet the Maker (or Team)

Prompt: Introduce someone behind the scenes.

Example: A hotel could post a short video of their housekeeping team setting up cozy fall touches, like extra blankets and pumpkin spice candles, with a note about the care that goes into every guest's stay.

*Alben Lane* *does a great job showcasing their products!*

Oct 4 – Saturday Spotlight

Prompt: Highlight something special for the weekend. It could be a product, service, event, or even a seasonal favourite.

Example: A tourism operator could post about offering extra weekend tours to catch the fall colours before they’re gone.

Oct 5 – Thanksgiving Prep

Prompt: Share something that helps your audience get ready for Thanksgiving, whether it’s a product, service, or idea.

Example: A bakery could share its pie preorder form and remind customers to order early.

Week 2 (October 6–12)

Oct 6 – Community Connection

Prompt: Share how your business (big or small) contributes to the community. This could be through local partnerships, sponsorships, charity work, or simply highlighting the people who make your work possible.

Example: A larger retailer could post about the local brands they carry, featuring a short spotlight on one of the makers.

Oct 7 – Fall Behind-the-Scenes

Prompt: Show what fall looks like for you as a business owner.

Example: A tour guide could post a behind-the-scenes photo of blankets and cider being packed for guests.

Oct 8 – Gratitude Post

Prompt: Reflect on something or someone you’re grateful for.

Example: A retail shop could post a thank-you message to customers for their ongoing support this season.

*Duly Noted Stationery* *does a great job of sharing their latest products!*

Oct 9 – Product Feature: Cozy Vibes

Prompt: Spotlight something seasonal or comforting.

Example: A gift shop could post a feature on a chunky knit blanket or a locally made candle.

Oct 10 – Testimonial Thursday

Prompt: Share a recent review and how it made you feel.

Example: A restaurant could post a customer review and note how much local support means to them.

Oct 11 – Thanksgiving Weekend Plans

Prompt: Share your hours, specials, or what you’re doing for the holiday.

Example: A café could post a reminder that they’ll be open all weekend for last-minute dessert pick-ups.

Oct 12 – Seasonal Tip or How-To

Prompt: Share something useful.

Example: A boutique inn could post a tip for creating a cozy fall getaway at home, like layering blankets, lighting candles, and making spiced cider.

Week 3 (October 13–19)

Oct 13 – Thanksgiving (Canada)

Prompt: Pause promotions. Share gratitude or a personal message.

Example: A shop owner could post a cozy family photo with a note of thanks to their community.

Oct 14 – Seasonal Countdown

Prompt: Highlight something that’s wrapping up soon, whether it’s a product, service, event, or seasonal feature. Use this as a chance to create urgency and remind your audience not to miss out.

Example: A tour company could post a reminder about limited fall foliage tours still open for booking.

Oct 15 – Mid-Month Check-In

Prompt: Share a reflection on how October is going so far, or what you’re focusing on for the second half of the month. This could be goals, lessons learned, or what’s coming up next.

Example: A service-based business could post a reminder to book ahead before schedules fill up heading into the holiday season.

*I love sharing content that* *promotes local businesses, especially when I’m supporting them via my own events.*

Oct 16 – Local Love

Prompt: Shout out a local business or partner.

Example: A gift shop could post about mugs they stock that were handmade by a local potter.

Oct 17 – Tutorial or How It’s Made

Prompt: Bring people behind the scenes. Show a part of your process, workplace, or team that customers don’t normally get to see.

Example: A restaurant could post a video showing the steps of making their seasonal pumpkin soup.

Oct 18 – Seasonal Throwback

Prompt: Share a favourite fall memory, event, or customer story from a past year. This works well for reminding your audience of traditions, showing how far you’ve come, or sparking nostalgia.

Example: A hotel reshared photos from last year’s Halloween costume contest.

Oct 19 – Self-Care Sunday

Prompt: Share your rest strategy or invite your audience to slow down.

Example: A café could post a Sunday reminder about cozy blankets, warm drinks, and taking time offline.

Week 4 (October 20–26)

Oct 20 – Customer Spotlight

Prompt: Feature a guest story or tagged photo.

Example: A B&B could post a guest’s photo of the sunrise with a thank-you for staying during leaf season.

Oct 21 – Spooky Season Sneak Peek

Prompt: Tease Halloween products, promos, or events.

Example: A bakery could post a preview of ghost-shaped cookies cooling on trays for Halloween orders.

*If you don’t have UGC already, consider working with someone like* *East Coast Food Stories* *to have your own UGC created.*

Oct 22 – UGC or Customer Photos

Prompt: Share a photo a customer has tagged you in.

Example: A café could post a customer’s cozy flat lay featuring their latte alongside a book and a fall pastry, with a thank-you for capturing the season so perfectly.

Oct 23 – Team Thank-You

Prompt: Celebrate someone who makes your business run.

Example: A restaurant could post a thank-you for the staff member who kept the kitchen running all season.

Oct 24 – Friday Feature

Prompt: Highlight a product, service, or review.

Example: A wellness brand could post a Reel featuring their new fall bath bombs.

Oct 25 – Weekend Watch List

Prompt: Share what you're reading, watching, or listening to this weekend.

Example: A service-based business could post their favourite business podcast or book that’s been inspiring them lately.

Oct 26 – Sunday Reset or Recap

Prompt: Share a look back at the past week. This could be highlights, lessons learned, or favourite moments. It’s also a chance to remind your audience of what you offered or accomplished, and give a peek at what’s ahead.

Example: A maker could post a recap of their final fall market with photos of their setup and a teaser for holiday launches.

Week 5 (October 27–31)

Oct 27 – Behind the Scenes: Planning Mode

Prompt: Show your prep for holiday season.

Example: A retailer could post a photo of holiday gift boxes being packed behind the scenes.

Oct 28 – Poll or This/That

Prompt: Simple A/B engagement.

Example: A café could post a poll asking followers to pick their go-to cozy drink: cider or hot chocolate.

Oct 29 – Throwback Thursday (Halloween Edition)

Prompt: Share a spooky or fun post from years past.

Example: A restaurant could post a flashback of staff in costumes at last year’s Halloween brunch.

Oct 30 – Costume Countdown or Décor Preview

Prompt: Build hype for Halloween.

Example: A bakery could post a teaser of their Halloween cookie drop with just a sneak peek image.

Oct 31 – Happy Halloween!

Prompt: Share your Halloween setup, costumes, or themed products.

Example: A shop could post photos of staff in costume and invite customers to stop by for treats. 👻

Making the Most of October

As the leaves fall and the evenings get cooler, your content can help people feel grounded, cozy, and connected. October is the bridge between fall’s beauty and the holiday rush. Use it to keep showing up, repurpose what’s worked before, and share authentically.

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31 Content Ideas for October 2025