In 2026, when so many people are tired of hearing from bots instead of people, micro-influencing is having a moment in the marketing of small businesses. 

Consumers are craving things that feel REAL. They want to know who’s behind the account and they want to see people who have used the product or service before they invest themselves. 

When it comes to marketing in the age of AI advertising, we can learn a LOT from micro-influencers. 

Let’s take a look at how you can leverage it for your business. 

On September 8, 2014, I officially launched KA Social Media Consulting. Back then, my focus was on helping small businesses manage their Facebook pages.

Eleven years later, that small niche has grown into a full-service social media consultancy supporting entrepreneurs, associations, tourism operators, and organizations across Nova Scotia and beyond.

To celebrate, I wanted to share 11 lessons I’ve learned along the way as a business owner, mom, and entrepreneur.

If your usual events are on pause, here are 15 easy, creative ways to keep networking all summer long without it feeling like work.

As summer winds down and the back-to-school season kicks off, it's also time for small business owners to get back to business. Celebrating a decade with KA Social Media Consulting, I’m sharing my top tips for easing into the busy season and finishing the year strong.

Using social media to drive traffic to your store is essential for boosting sales and increasing visibility, especially during the summer shopping season. Optimize your social media efforts with these techniques to ensure your store thrives in the competitive market, making this summer your best season yet.

Ready to set your out of office and get away for a week or two? Here is how a Social Media Consultant gets ready to take a step back from social media and enjoy time off during the summer!

So I can’t express how thrilled I am that one of my favourite local events—Social Media Day Halifax—is back in person this year. This year, I’ll be presenting and have a few reasons why you should mark your calendar for June 10th 2022.

As we come into a new year, it’s important to take a look back. So here are my top 7 tips from blogs posted throughout 2020.

Build your own community online to future-proof your business. Online groups are some of the only ways people are connecting these days, so as you can imagine, there’s been a spike in people signing up for private membership groups.