Batch Posting: How to Be Online Without Being Online This Holiday Season

The holiday season is here and the pressure to be everywhere all at once is OVERWHELMING.

Like, you need to do the holiday shopping, attend kids concerts, holiday parties, family gatherings alllll while trying to stay on top of posting for your business and, you know, doing the actual work.

And I get it, you want to enjoy the magical moments that come with the holidays. But it can be so hard to do when you own a business.

That is exactly why batch posting exists and why you can pre-plan so your content IS posted AND you can also relax and watch your Hallmark Movies with the family.

What exactly is Batch Posting?

Batch posting is the process of creating and scheduling multiple social media posts at once.

Instead of posting day by day, you plan your content ahead of time so your business stays visible without needing to be online every single day.

You can keep your audience engaged while still being present for real life, real celebrations, and real rest.

Start With a Simple Holiday Content Plan

Batch Posting begins before you ever open a scheduling tool. You need clarity on what you want to share, and when you want to share it.

The easiest way to do this is by building a holiday content plan with themes instead of individual post ideas.

Think about themes such as gift inspiration, behind the scenes, customer reviews, holiday deadlines, availability updates, hours of operation, gratitude posts, staff highlights, and holiday traditions.

When you work within themes, you create content much faster and avoid feeling like you need something brand new each time.

A strong plan also helps your audience understand what to expect from you. It keeps your message consistent even while life gets chaotic.

Collect All Your Content

Before you start creating, gather everything you might need. Most business owners already have dozens of great photos and videos sitting in their camera roll. December is the perfect time to finally use them.

Look for product photos, behind-the-scenes clips, customer photos, screenshots of testimonials, videos of packaging or prepping, photos from previous years, and seasonal B-roll clips.

Organize everything into a folder before you begin. The more you gather now, the faster your Batch Posting session will go.

This step alone can save hours. No more stopping mid-creation to search for a photo. Everything is right where you need it.

Create Multiple Posts

Creating a bunch of posts in one session is where Batch Posting really shines. If you can set aside one hour, you can create up to one or two weeks of content at once.

For example, you can create three gift idea posts, two behind-the-scenes videos, one customer review graphic, one holiday deadline reminder, one availability update, and one appreciation post for your community.

With the right plan and prepared content, this becomes surprisingly easy and even a little fun once you get into the swing of things.

Schedule in Advance

Okay, so you have a bunch of content. Time to upload the content into scheduling tools like Meta Business Suite, Later, Planoly, Buffer, or Canva’s scheduler.

Choose your posting days, write your captions, add your hashtags, and schedule everything in advance.

When your content is scheduled, your online presence runs in the background while you focus on holiday events, family time, markets, events, you name it.

It also removes the pressure to constantly “keep up.” You will not fall behind because your week is busy. Your content is already taken care of!!

Use Stories When You’re Inspired

Batch Posting handles your main feed, but Stories are optional and can be spontaneous. Stories are a great opportunity to show your personality and the real moments of your business.

You might post a quick clip of packaging orders, a photo of your holiday setup, a reminder about availability, a sneak peek of new stock, or a simple thank-you message.

Even a few seconds of video can help your audience feel connected to you during a busy season.

Stories do not have to be perfect. They just need to be real. And with your feed already scheduled, you have more freedom to share Stories naturally and without pressure.

Give Yourself Permission to Slow Down

Batch Posting is a system you can use to protect your energy, find space for more creativity and devote some time to rest during one of the busiest times of the year.

You’re allowed to REST without worrying your visibility will drop off. Your audience doesn’t expect you to be perfect, they just expect you to show up.

Batch posting is one of the most powerful tools you can use during the holidays. It gives you room to breathe while still keeping your business front and center.

So pour yourself a coffee or tea, turn on your favourite holiday playlist, and spend one focused hour creating your next week or two of content. You will head into the rest of December feeling prepared, calm, and in control.

And if you’re ready to head into the next year with a strategy to show up to the right people, let’s chat!