While events aren’t new, how we promote them has transformed dramatically with the rise of social media marketing. As both a social media consultant and an event planner, I'm here to guide you through my process of creating content that sparks engagement online.

Caught in the recent Meta Blackout? It's a wake-up call for entrepreneurs & influencers alike! Meta's recent hiatus reminded us all: We don't own these platforms. Time to diversify your digital presence!

Once a staple in every household, the Yellow Pages was a directory where businesses would invest in advertisements to attract local customers. However, with the advent of the internet and the rise of search engines like Google, consumers shifted their habits. Today, people turn to online platforms to find products and services quickly and efficiently.

While we put so much effort into educating and engaging our audience, it’s easy to assume that they know exactly what you offer. But most of the time, your audience—big or small—is only catching snippets.

As we prepare for 2024, it's time to equip yourself with The Social Media Content Planner, so that your social media efforts can finally start working for you and not against you!

In this blog post, I’ll recap five spring cleaning challenges for small business owners to refresh their social media accounts.

“Out of sight, out of mind” definitely applies when it comes to LinkedIn: if you’re invisible, aka not doing anything after you have set up your account on LinkedIn, your name won’t come to mind when your network needs you.

Here’s what to do daily, weekly, monthly and even annually to make the most out of your time on LinkedIn!

User-generated content is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, testimonials, or even podcasts. Here’s how to get more of it!

It's time to roll up your sleeves and spring clean your social media accounts to get ready for an amazing summer! Today we're breaking down 5 things you should update in an afternoon to keep things fresh year-round.