If you have ever wondered whether you should be planning your social media content in advance or just posting when the moment strikes, the answer is that you should be doing both. In this post, I break down the difference between planned content and in-the-moment content, explain what each one does for your business, and show you why using them together is what makes social media feel consistent without feeling robotic.

If you haven’t posted in awhile, you may be telling people that you are no longer open for business. In this post we cover why small updates matter when it comes to reaching people online.

Summer is busy, especially for business owners who have kids home for the summer. This post walks through how to prep your content NOW, before the rush starts. That way your business stays visible all summer long without you having to be on your phone all day when you’re supposed to be on vacation.

Themes, also referred to as Content Pillars, are the main topics your business talks about online. Think of them as the categories you rotate through when you're planning your content. Here is how you can use them for your business.

I was at the Jeux de l’Acadie Regionaux in Sydney this past weekend, covering the whole event for social media, and my entire setup was my iPhone, a little tripod, a clip-on mic, and CapCut for editing. This post is all about why you don’t need to wait to get started, because everything you need is already in your pocket!

Wondering how often you should actually be posting on social media? A three-day-a-week schedule, staggered across Facebook and Instagram, is enough to stay consistent, stay visible, and stop burning yourself out trying to do it all every day.

After over 10 years in business as a Social Media Consultant, one thing’s for sure, I love helping business owners take the stress out of showing up online. Here’s how you can work with me in 2026!

Let's talk about your audience for a second, because I think a lot of local businesses are accidentally leaving their very best customers out of their content.

Tourists are wonderful. We love summer in Nova Scotia, and we want people to visit. But tourists are not the ones keeping your business open year-round.

Locals are! Here is how to make them feel included in your content.

There is no shortage of people online telling you that you need to be everywhere at once. That advice is burning people out, and it is not helping anyone grow their business.

The good news is that you have never needed to be on every platform, even if it has always felt that way.

Cleaning up your socials is a lot like cleaning up for spring. You start with one space at a time and work your way through everything from there.

So before the busy season kicks in, let's do a proper clear-out. Save this post, because there's a lot here and you'll want to come back to it.