Networking events are full of opportunity, but the real work happens before and after you walk through the door. Social media gives you a head start. You can research attendees, warm up connections, and show up already knowing who you want to meet. If you want to make every networking event count, a strong social media strategy is where it starts.

I get it, cross-posting is the easy thing to do. You post on Instagram, hit that little ‘share on Facebook’ button and you feel like your job is done.

Because posting to two platforms is better than not posting at all right? WRONG!

Unfortunately, cross-posting the exact same content from Instagram to Facebook might be hurting your reputation and credibility.

If you’ve ever wondered whether social media actually works for small businesses, read the case study to learn how consistency and storytelling can expand reach without losing authenticity.

Social media is not a sprint. It’s an Olympic Marathon.

While watching the Olympics, I couldn’t help but compare it to posting online for your business.

There are years of hard work and preparation until one day, you just ‘make it.’ At least that’s how it looks online.

Today we’re talking about how you can find inspiration from the Olympics, and what kind of posts you can schedule today to connect with your audience.

It’s very easy to feel disconnected from your business and your marketing. If you’ve fallen a little out of love with showing up online, you’re not alone.

With Valentine’s Day coming up, let's bring some love back to it.

If you’re going into 2026 unsure of what you’re doing online, you’re not alone. In this blog post we’re going to break down what you should focus on, and what questions you should ask yourself, before working on your 2026 social media strategy.

Somewhere along the way, some social media 'experts' convinced us that if you're not growing your platforms fast enough, you're doing something wrong. They encouraged people to follow-unfollow en masse, buy followers, do whatever you can to get your audience as big as possible. But the reality is that shifting your focus to slow growth can do a lot more for your business in the long run. When growth happens too fast, there's often no foundation underneath it. People follow, but they might not engage or even buy from you. A smaller audience that knows you, trusts you, and actually pays attention will always outperform a big audience that doesn't care.

In 2026, when so many people are tired of hearing from bots instead of people, micro-influencing is having a moment in the marketing of small businesses. 

Consumers are craving things that feel REAL. They want to know who’s behind the account and they want to see people who have used the product or service before they invest themselves. 

When it comes to marketing in the age of AI advertising, we can learn a LOT from micro-influencers. 

Let’s take a look at how you can leverage it for your business. 

When I was thinking about goals for the New Year, do you know what wasn’t on the list? Spending more time talking to robots. 

To kick off the year, I wanted to come in with a reminder about what Social Media is for! And that’s so people can get to know the person behind the brand. Because if they know you and they like you, they will buy from you! 

January feels like the ultimate reset. Not like September when you’re catching some fresh momentum, but like starting off with a completely clean slate.

It’s a whole new year to set goals, make changes and try new things. And, of course, concentrate harder on what’s really working for you.

And one of the most powerful places to start? Your social media profiles.