DIY your social media for business

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Kerra Aucoin Mansfield Kerra Aucoin Mansfield

The 2026 Back To Business Summer Challenge Is Here

Over the next few weeks, for subscribers of The Social Media Minute Newsletter, I’ll be sending a weekly email with some small and vital tasks with tips on how to make them shine for your online presence.

This post is for everyone who’s ready to set aside an afternoon and get it all done at once. So bookmark it if you’re not ready to get started; otherwise, let’s jump in!

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Social Media Mindset Kerra Aucoin Mansfield Social Media Mindset Kerra Aucoin Mansfield

Summer Business Affirmations: Be Happy Where You Are!

This July, we're trying something different on the blog. Instead of tactics and templates, we're spending the month on the mindset stuff that actually keeps business owners from posting in the first place, things like waiting for the perfect moment, feeling like you're not ready to show your face, or thinking nothing worth sharing is happening. Four posts, four mindset shifts, all tied back to showing up on social media with a lot less second guessing.

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Social Media Mindset Kerra Aucoin Mansfield Social Media Mindset Kerra Aucoin Mansfield

Summer Business Affirmations: I Am Brave!

This July, we're trying something different on the blog. Instead of tactics and templates, we're spending the month on the mindset stuff that actually keeps business owners from posting in the first place, things like waiting for the perfect moment, feeling like you're not ready to show your face, or thinking nothing worth sharing is happening. Four posts, four mindset shifts, all tied back to showing up on social media with a lot less second guessing.

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Social Media Mindset Kerra Aucoin Mansfield Social Media Mindset Kerra Aucoin Mansfield

Summer Business Affirmations: I Am Enough!

This July, we're trying something different on the blog. Instead of tactics and templates, we're spending the month on the mindset stuff that actually keeps business owners from posting in the first place, things like waiting for the perfect moment, feeling like you're not ready to show your face, or thinking nothing worth sharing is happening. Four posts, four mindset shifts, all tied back to showing up on social media with a lot less second guessing.

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Social Media Mindset Kerra Aucoin Mansfield Social Media Mindset Kerra Aucoin Mansfield

Summer Business Affirmations: Done Is Better Than Perfect!

This July, we're trying something different on the blog. Instead of tactics and templates, we're spending the month on the mindset stuff that actually keeps business owners from posting in the first place, things like waiting for the perfect moment, feeling like you're not ready to show your face, or thinking nothing worth sharing is happening. Four posts, four mindset shifts, all tied back to showing up on social media with a lot less second guessing.

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Networking Kerra Aucoin Mansfield Networking Kerra Aucoin Mansfield

Using Social Media To Reconnect With Your Existing Network

When you think about social media, you probably think about either catching up with your friends or marketing.

Social Media for small businesses is all about promoting products, advertising services or trying to attract new customers. And while it absolutely can do all that, I think one of the biggest benefits is the connection you can build with others.

It can connect you with new customers, yes, but it can also help reconnect you with old friends and new opportunities.

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Kerra Aucoin Mansfield Kerra Aucoin Mansfield

Why Your Business Needs Both Planned & In-the-Moment Content

If you have ever wondered whether you should be planning your social media content in advance or just posting when the moment strikes, the answer is that you should be doing both. In this post, I break down the difference between planned content and in-the-moment content, explain what each one does for your business, and show you why using them together is what makes social media feel consistent without feeling robotic.

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