Let's talk about your audience for a second, because I think a lot of local businesses are accidentally leaving their very best customers out of their content.

Tourists are wonderful. We love summer in Nova Scotia, and we want people to visit. But tourists are not the ones keeping your business open year-round.

Locals are! Here is how to make them feel included in your content.

There is no shortage of people online telling you that you need to be everywhere at once. That advice is burning people out, and it is not helping anyone grow their business.

The good news is that you have never needed to be on every platform, even if it has always felt that way.

Cleaning up your socials is a lot like cleaning up for spring. You start with one space at a time and work your way through everything from there.

So before the busy season kicks in, let's do a proper clear-out. Save this post, because there's a lot here and you'll want to come back to it.

Your photos are one of the most personal things you can share about your business, they build trust, tell your story, and help people connect with the real you. Whether you’re taking them on your phone or working with a professional, showing up authentically in your imagery is one of the biggest assets your brand can have.

When it comes to booking events, the organizers are not just looking at your proposal, your resume and your bio.

If you want to get booked, your content needs to do some of the selling for you. Here's what event organizers are looking for, and how to make sure your social media shows them exactly what they need to see.

If the thought of going live or talking to your phone makes your stomach drop, you are not alone. A lot of business owners feel the same way. The good news? Stories on social media are one of the best tools for growing your business, and you do not have to show your face to use them.

Recently I was invited to speak at an IWD breakfast event and a few people reached out to ask how I landed such a coveted spot. And the answer? They reached out to me.

Because I often use social media to make sure I’m present and available online, I’m top of mind when it comes time for people to book speakers.

So how do you find opportunities like that on Social Media? I created a list of my top 5 tactics.

Networking events are full of opportunity, but the real work happens before and after you walk through the door. Social media gives you a head start. You can research attendees, warm up connections, and show up already knowing who you want to meet. If you want to make every networking event count, a strong social media strategy is where it starts.

I get it, cross-posting is the easy thing to do. You post on Instagram, hit that little ‘share on Facebook’ button and you feel like your job is done.

Because posting to two platforms is better than not posting at all right? WRONG!

Unfortunately, cross-posting the exact same content from Instagram to Facebook might be hurting your reputation and credibility.

If you’ve ever wondered whether social media actually works for small businesses, read the case study to learn how consistency and storytelling can expand reach without losing authenticity.