Your photos are one of the most personal things you can share about your business, they build trust, tell your story, and help people connect with the real you. Whether you’re taking them on your phone or working with a professional, showing up authentically in your imagery is one of the biggest assets your brand can have.

When it comes to booking events, the organizers are not just looking at your proposal, your resume and your bio.

If you want to get booked, your content needs to do some of the selling for you. Here's what event organizers are looking for, and how to make sure your social media shows them exactly what they need to see.

If the thought of going live or talking to your phone makes your stomach drop, you are not alone. A lot of business owners feel the same way. The good news? Stories on social media are one of the best tools for growing your business, and you do not have to show your face to use them.

Recently I was invited to speak at an IWD breakfast event and a few people reached out to ask how I landed such a coveted spot. And the answer? They reached out to me.

Because I often use social media to make sure I’m present and available online, I’m top of mind when it comes time for people to book speakers.

So how do you find opportunities like that on Social Media? I created a list of my top 5 tactics.

Networking events are full of opportunity, but the real work happens before and after you walk through the door. Social media gives you a head start. You can research attendees, warm up connections, and show up already knowing who you want to meet. If you want to make every networking event count, a strong social media strategy is where it starts.

I get it, cross-posting is the easy thing to do. You post on Instagram, hit that little ‘share on Facebook’ button and you feel like your job is done.

Because posting to two platforms is better than not posting at all right? WRONG!

Unfortunately, cross-posting the exact same content from Instagram to Facebook might be hurting your reputation and credibility.

If you’ve ever wondered whether social media actually works for small businesses, read the case study to learn how consistency and storytelling can expand reach without losing authenticity.

Social media is not a sprint. It’s an Olympic Marathon.

While watching the Olympics, I couldn’t help but compare it to posting online for your business.

There are years of hard work and preparation until one day, you just ‘make it.’ At least that’s how it looks online.

Today we’re talking about how you can find inspiration from the Olympics, and what kind of posts you can schedule today to connect with your audience.

It’s very easy to feel disconnected from your business and your marketing. If you’ve fallen a little out of love with showing up online, you’re not alone.

With Valentine’s Day coming up, let's bring some love back to it.

If you’re going into 2026 unsure of what you’re doing online, you’re not alone. In this blog post we’re going to break down what you should focus on, and what questions you should ask yourself, before working on your 2026 social media strategy.