This is the time of year when everything shifts, the days are shorter, the pace changes, and our businesses are pulled in two directions: wrapping up the year and prepping for the holidays.

To make it easier, I’ve pulled together 30 daily prompts to help you stay visible, engaging, and strategic, without needing to post every day.

See, being a business online can be a spooky place these days. One wrong turn and your audience disappears. 👻 But spine-chilling mistakes on social media are easy to avoid if you know what to look for.

October is here again, which means it’s time to celebrate Small Business Month in Canada! This month is a time to shine a light on the entrepreneurs, creatives and service providers that keep our communities growing!

So in celebration of Small Business Month, I’m sharing 31 fresh tips to support yourself through your entrepreneurship journey!

If you’ve ever watched a video online and felt like you were really connected to the creator and what they do, there is a good chance that it was using B-roll.

You’ve probably heard that term tossed around online, but if you’re not in the video world, it might sound like one of those trendy things you don’t need to worry about.

But if you want to connect with your audience, you totally do.

October is rich for storytelling. Whether you’re winding down your season (tourism friends, I see you) or heading into your busiest quarter, there’s so much you can share.

To make this easier, I’ve pulled together 31 prompts to help you keep things rolling, without needing to post every day.

Something about September always feels like a fresh start to me. Every time I pack up B’s bag for the new school year with fresh notebooks and pencils, I get the urge to reset and refocus my business as well.

For me, that’s doing a quick refresh of my social media presence. It helps me feel organized and consistent as I head into the fall and winter seasons.

Here are five ways to refresh your social media this September.

On September 8, 2014, I officially launched KA Social Media Consulting. Back then, my focus was on helping small businesses manage their Facebook pages.

Eleven years later, that small niche has grown into a full-service social media consultancy supporting entrepreneurs, associations, tourism operators, and organizations across Nova Scotia and beyond.

To celebrate, I wanted to share 11 lessons I’ve learned along the way as a business owner, mom, and entrepreneur.

September feels like a natural fresh start. It’s not just kids going back to school, it’s also entrepreneurs, seasonal businesses, and organizations stepping back into focus mode. It’s the perfect time to reset your space, your goals, and your energy so you can finish the year strong. Here are 8 ways to reset in September.

Whether you’re sipping your first PSL of the season or watching the leaves start to turn, September is a powerful time of transition for small business owners.

September is really the ultimate “fresh start” month. It may seem early, but it’s time to ramp up for fall and holiday prep. It's a perfect time to show your audience what’s ahead, and remind people you're still here.

To make this easier, I’ve pulled together 30 prompts to help you keep things rolling, without needing to post every day.

While August is still full of busy days, late nights and long customer lineups, if you can carve out even a little time now to plan for your slower months, you’ll be set up for a more successful off-season!

Here are 3 ways to start your off-season strategy now, while you’re still riding the summer momentum.