This month marks 12 years since I started KA Social Media, and I keep thinking about the person who launched this business back in 2014.

So if I could sit down with Kerra from 2014, I think she’d have a pretty long list of questions. I’d order her a refresher, settle in and tell her these 12 things that I know now, that I wish I had known back then.

After taking time to think about things over the past few weeks, I wanted to share 12 lessons I’ve learned along the way. Because to this day I still believe in growing our businesses together.

Ready to get back to school, back to business? Here is a roundup of some of my best resources to get you prepared.

Over the next few weeks, for subscribers of The Social Media Minute Newsletter, I’ll be sending a weekly email with some small and vital tasks with tips on how to make them shine for your online presence.

This post is for everyone who’s ready to set aside an afternoon and get it all done at once. So bookmark it if you’re not ready to get started; otherwise, let’s jump in!

This July, we're trying something different on the blog. Instead of tactics and templates, we're spending the month on the mindset stuff that actually keeps business owners from posting in the first place, things like waiting for the perfect moment, feeling like you're not ready to show your face, or thinking nothing worth sharing is happening. Four posts, four mindset shifts, all tied back to showing up on social media with a lot less second guessing.

This July, we're trying something different on the blog. Instead of tactics and templates, we're spending the month on the mindset stuff that actually keeps business owners from posting in the first place, things like waiting for the perfect moment, feeling like you're not ready to show your face, or thinking nothing worth sharing is happening. Four posts, four mindset shifts, all tied back to showing up on social media with a lot less second guessing.

This July, we're trying something different on the blog. Instead of tactics and templates, we're spending the month on the mindset stuff that actually keeps business owners from posting in the first place, things like waiting for the perfect moment, feeling like you're not ready to show your face, or thinking nothing worth sharing is happening. Four posts, four mindset shifts, all tied back to showing up on social media with a lot less second guessing.

This July, we're trying something different on the blog. Instead of tactics and templates, we're spending the month on the mindset stuff that actually keeps business owners from posting in the first place, things like waiting for the perfect moment, feeling like you're not ready to show your face, or thinking nothing worth sharing is happening. Four posts, four mindset shifts, all tied back to showing up on social media with a lot less second guessing.

When you think about social media, you probably think about either catching up with your friends or marketing.

Social Media for small businesses is all about promoting products, advertising services or trying to attract new customers. And while it absolutely can do all that, I think one of the biggest benefits is the connection you can build with others.

It can connect you with new customers, yes, but it can also help reconnect you with old friends and new opportunities.

Your FAQs are one of the simplest and most effective sources of social media content because they are based on real customer conversations. Here is how to leverage them on social media.