While events aren’t new, how we promote them has transformed dramatically with the rise of social media marketing. As both a social media consultant and an event planner, I'm here to guide you through my process of creating content that sparks engagement online.

Ever feel like you’re juggling a million things at once and just can’t catch a break? You’re not alone. But guess what? I’ve got a little secret that’s going to make one huge part of your life a whole lot easier. Say hello to your new business bestie, Canva!

In this blog post, we are exploring some must-have AI tools that can take your business or organization to the next level and save you time and money on a regular basis.

Hiring a Social Media Manager for an event, conference, or awards ceremony can offer several benefits that contribute to the success of your event. Here are the benefits.

When I became an entrepreneur in 2014, I heard about fellow entrepreneurs and business owners choosing a word of the year or a theme instead of making resolutions. I decided that choosing a guiding word of the year worked much better for me and my lifestyle!

As we prepare for 2024, it's time to equip yourself with The Social Media Content Planner, so that your social media efforts can finally start working for you and not against you!

As a small business owner, pre-planning your content, your sales, your specials and what’s coming next needs to be a top priority—even when you’re wearing all the hats when it comes to your business.

Here are 10 tactics you can use on social media during the holiday buzz around Black Friday, even if you’re not having a big blowout sale.

Many businesses find themselves at a crossroads when deciding between hiring a freelancer or partnering with a social media agency to handle their online presence.

In this blog post, we'll explore the pros and cons of both options to help you make an informed decision.

In this post we’ll cover why you should use Facebook automatic replies, how to set them up, and best practices to make your business shine online.

Looking to level up your Facebook game? This post reviews the 5 types of posts you can post on Facebook to engage with your audience and boost your business, plus 15 types of content you can mix and match for the best results for your social media strategy.