In today's digital age, having a strong presence on social media is crucial for the success of any business, especially for startups and small enterprises aiming to establish themselves in the ever-competitive market. Here are some common mistakes that new businesses make on social media, along with tips on how to avoid them:

Whether you're embarking on this journey for the first time or simply need a refresher, these tips are geared toward helping you stay organized, relevant, and effective in your social media marketing efforts.

Caught in the recent Meta Blackout? It's a wake-up call for entrepreneurs & influencers alike! Meta's recent hiatus reminded us all: We don't own these platforms. Time to diversify your digital presence!

Once a staple in every household, the Yellow Pages was a directory where businesses would invest in advertisements to attract local customers. However, with the advent of the internet and the rise of search engines like Google, consumers shifted their habits. Today, people turn to online platforms to find products and services quickly and efficiently.

While we put so much effort into educating and engaging our audience, it’s easy to assume that they know exactly what you offer. But most of the time, your audience—big or small—is only catching snippets.

As a small business owner or entrepreneur, understanding what should be included on social media and what should be avoided—aka what spooks your audience and makes them run for the hills—is crucial to creating engaging, successful campaigns and lasting customers.

Here are 10 things that may be haunting your social media efforts and how to avoid them.

Ready to set your out of office and get away for a week or two? Here is how a Social Media Consultant gets ready to take a step back from social media and enjoy time off during the summer!

So I can’t express how thrilled I am that one of my favourite local events—Social Media Day Halifax—is back in person this year. This year, I’ll be presenting and have a few reasons why you should mark your calendar for June 10th 2022.

There are many levels in the video editing world—from beginner to expert, from storyteller to clipper. Videos aren’t all simple, and they fall into dramatically different categories. Here are the tools/apps that I use:

For some business owners already handling so much for their business, the additional work of creating a hashtag strategy might seem over the top, but hashtags are vital to success on social media. Here’s why.