While you can never be sure where the wild world of the internet will take you, it’s a good idea to have a basic understanding of the direction that you’re heading in. Before you just go register every single platform, consider a few things.

There’s a lot to be said for enjoying a platform. You don’t have to want to spend your whole day perusing IGTV or Facebook Live but you do want to feel like you enjoy yourself when you’re using a platform. If you’re going to be keeping your social media work in house, especially if you’re going to be doing it yourself, you want to use platforms that you feel comfortable engaging on.