Let's talk about your audience for a second, because I think a lot of local businesses are accidentally leaving their very best customers out of their content.

Tourists are wonderful. We love summer in Nova Scotia, and we want people to visit. But tourists are not the ones keeping your business open year-round.

Locals are! Here is how to make them feel included in your content.

October is here again, which means it’s time to celebrate Small Business Month in Canada! This month is a time to shine a light on the entrepreneurs, creatives and service providers that keep our communities growing!

So in celebration of Small Business Month, I’m sharing 31 fresh tips to support yourself through your entrepreneurship journey!

With over 10 years of experience as a social media consultant, I’m here to help you enjoy the season without falling into social media scams to steal your password. Below are my top tips for keeping your social media accounts secure, protecting both your business and your peace of mind.