See, being a business online can be a spooky place these days. One wrong turn and your audience disappears. 👻 But spine-chilling mistakes on social media are easy to avoid if you know what to look for.

As a small business owner or entrepreneur, understanding what should be included on social media and what should be avoided—aka what spooks your audience and makes them run for the hills—is crucial to creating engaging, successful campaigns and lasting customers.

Here are 10 things that may be haunting your social media efforts and how to avoid them.