It’s officially the time of year when people won’t judge you for your tree being up, the vibes are cozy, and the countdown to the end of Q4 is on. (And the pressure to finish the year strong right along with it.)

For small business owners, December is a whirlwind of orders, events, wrap-ups, and reflection.

While it’s winding down for you, your audience is still online, scrolling and shopping. Whether you’re a tourism operator sharing your last availability, a retailer wrapping gifts, or a maker at holiday markets, this is your time to shine!

To make this easier, I’ve pulled together a month’s prompts to help you keep things rolling, without needing to post every day. Here’s what works for me:

✅ Choose 8–12 that align with your biz

✅ Mix up your content styles (Reels, Stories, graphics, etc.)

✅ Schedule what you can ahead of time

Themes + Special Days in December

Here’s what your audience is talking about this month:

Holiday shopping season
Gift guides & top picks
Countdown to Christmas
Festive vibes, décor & behind-the-scenes
Holiday markets & pop-ups
Gratitude & customer appreciation
Team features
Reflection & highlights of the year
Planning & teasers for 2026
Support local, shop small
Cozy, comfort, rest, and self-care
Extended hours & shipping deadlines
Last-minute gift ideas
Seasonal services (winter getaways, party planning, spa packages, etc.)

Week 1 (December 1–7)

December 1 – Hello December

Prompt: Set the tone for the month by sharing your goals, what’s coming up, or even a lighthearted “How is it already December?!” moment.

Example: A retail shop could share a photo of new holiday displays and talk about what’s planned for the month.

December 2 – Gift Guide Carousel

Prompt: Make shopping easy with a carousel of themed gift ideas like “Gifts for Her,” “Under $25,” or “For the Local Lover.”

Example: A spa could create a “Gifts for the Stressed-Out Mom” set featuring mini facials, cozy robes, and a massage gift card.

*Let people know as soon as you can about shipping or pickup deadlines!*

December 3 – Shipping or Pickup Deadline Reminder

Prompt: Help your audience plan ahead by sharing your final shipping, preorder, or pickup dates.

Example: A bakery could post a reminder about the final day to place holiday pie orders.

December 4 – Festive Behind-the-Scenes

Prompt: Show what’s happening behind the scenes with your seasonal setup… unpacking inventory, decorating, or prepping a holiday booth.

Example: A shop could share a timelapse video of their team decorating the storefront for December.

December 5 – Team Feature: Holiday Edition

Prompt: Highlight the people behind your business by sharing how your team is getting into the holiday spirit.

Example: A business could feature staff favourites like “Our Team’s Go-To Holiday Drink.”

*Attending a market? They usually have art you can use to promote your attendance at the event!*

December 6 – Holiday Market Promo

Prompt: Let people know where to find you this weekend and what to expect at your table or booth.

Example: A maker could post about being at a local holiday market and highlight a product that will be available there.

December 7 – Sunday Reset or Cozy Moments

Prompt: Encourage rest and reflection by sharing how you wind down or reset at the end of a busy week.

Example: A business could share a photo of a calm Sunday setup with a note about how they regroup for the week ahead.

Week 2 (December 8–14)

December 8 – Customer Photo or Testimonial

Prompt: Build trust by sharing a tagged customer photo or a kind review that highlights their experience.

Example: A florist could repost a customer’s bouquet photo with a short note of appreciation.

December 9 – Local Love Shoutout

Prompt: Cross-promote your community by featuring another small business, vendor, artist, or market neighbour.

Example: A boutique could highlight a local jeweller and suggest their products as perfect holiday gifts.

December 10 – Top Seller of the Month

Prompt: Showcase what’s trending by featuring your most popular product or service and why people love it.

Example: A candle shop could highlight its best-selling seasonal scent and share why customers keep returning for it.

December 11 – Your Holiday Wish List

Prompt: Share a little personality by posting what you’re hoping for this year, whether playful or heartfelt.

Example: A small business owner could share a lighthearted wish list that includes new equipment and a moment of rest.

*Set up a camera when packing up your orders to give an engaging look behind the scenes!*

December 12 – Behind-the-Scenes: Packing Orders

Prompt: Create connection by showing the care and attention that goes into preparing each order.

Example: A maker could share a behind-the-scenes look at wrapping gift boxes for holiday shoppers.

December 13 – Holiday Tip or Hack

Prompt: Offer something helpful and seasonal like a gift-wrapping idea, hosting tip, or self-care reminder.

Example: A boutique could share a simple hosting tip that helps set the tone for a holiday gathering.

December 14 – Share Your Holiday Setup

Prompt: Spark visual inspiration by showcasing your holiday booth, storefront, display, wreath, or décor.

Example: A tourism operator could show a decorated guest room prepared for the season.

Week 3 (December 15–21)

December 15 – Only X Days Left Reminder

Prompt: Create urgency without stress by reminding your audience how many days are left to shop, order, or book.

Example: A shop could share that there are ten days until Christmas and highlight that shelves are stocked and gift wrap is ready.

*You can also make it a countdown to submissions or your closing hours!*

December 16 – Holiday Playlist or Mood

Prompt: Connect through sound by sharing a playlist or the overall mood of your space during the season.

Example: A business could post a list of favourite holiday songs playing in the shop this week.

December 17 – Holiday Party Recap or Staff Cheers

Prompt: Show appreciation by sharing a team moment from a holiday gathering or end-of-year celebration.

Example: A business could share a group photo from their staff get-together with a note about gratitude for the team.

December 18 – Winter Recipe or Favourite Drink

Prompt: Add value by sharing a cozy seasonal recipe or your favourite drink during busy workdays.

Example: A café could post a simple recipe for mulled cider and offer it as a downloadable PDF.

December 19 – Flash Sale or Last-Minute Gift

Prompt: Reach last-minute shoppers by offering a time-limited deal or highlighting gifts that are ready to go.

Example: A shop could offer complimentary gift wrap for purchases over a certain amount for one day only.

December 20 – Personal Reflection Post

Prompt: Share something real… a lesson learned, a high or low, or a meaningful moment from the year.

Example: A business owner could reflect on a challenge from the year and share what they’re proud of.

December 21 – Winter Solstice

Prompt: Connect to the season by reflecting on the longest night of the year, themes of light, or meaningful rituals.

Example: A wellness practitioner could share how they honour the solstice with simple grounding traditions.

Week 4 (December 22–28)

December 22 – Gratitude Post

Prompt: End the season on a heartfelt note by thanking your customers, collaborators, and community for their support.

Example: A small business could share a simple thank-you message acknowledging every order, kind word, and moment of encouragement.

December 23 – Holiday Hours Reminder

Prompt: Help your audience plan by sharing your holiday hours, closing dates, and when you’ll be back.

Example: A business could post its adjusted hours for December 24 and its reopening date in January.

December 24 – Christmas Eve Wishes

Prompt: Pause and connect with a warm holiday message or a glimpse into a meaningful tradition.

Example: A business could share a short note wishing everyone a restful holiday break.

December 25 – Merry Christmas

Prompt: Share an optional holiday greeting with a simple, heartfelt message.

Example: A business could post a family photo or a branded holiday flat lay with a Merry Christmas wish.

December 26 – Boxing Day Sale or Update

Prompt: Ease back in by sharing a gentle reminder about a sale, reopening plans, or what’s coming next.

Example: A shop could promote an online Boxing Day sale and encourage customers to browse at their own pace.

December 27 – Year in Review (Part 1)

Prompt: Reflect and celebrate by highlighting three to five proud moments or milestones from the year.

Example: A business could share a roundup of memorable achievements, growth moments, or fun stats.

December 28 – Year in Review (Part 2)

Prompt: Highlight your impact by sharing top posts, customer wins, media features, or standout memories from the year.

Example: A service provider could showcase client success stories or favourite moments from their work this year.

Week 5 (December 29–31)

December 29 – Looking Ahead to 2026

Prompt: Share what’s coming next for your business… new products, events, services, or projects you’re excited about.

Example: A maker could tease that something new and locally made is coming in the new year.

December 30 – Community Cheers

Prompt: Celebrate your customers by sharing a reel, carousel, or collage featuring your favourite customer photos, tags, or moments from the year.

Example: A shop could compile a carousel of customer photos showing their products in use.

December 31 – Happy New Year’s Eve

Prompt: Wrap up the year by thanking your audience, offering a toast, or sharing a hopeful message for the year ahead.

Example: A business could share a simple New Year’s Eve greeting with a note of gratitude and well wishes for 2026.

December might be the busiest time of the year, but it’s also a great chance to really connect with your audience as they spend more time online researching their holiday spending.

This is your opportunity to show up!

Pick 8–12 ideas that fit your brand, mix your formats (Reels, graphics, Stories, carousels), and batch a few at a time.

📆 Want Extra Support in 2026?

Let’s get your content strategy sorted before the new year kicks off. Whether you're planning to launch something big in January or you just want a better system in place, I offer VIP Days, content audits, and custom strategy sessions to help you build a plan that works for YOU.

You’ll walk away with:

A 90-day content plan tailored to your goals
A calendar that fits your energy + season
Templates, captions, and clarity to keep your business growing

Find out more here: https://www.kasocialmedia.ca/vip-days

31 Content Ideas for December 2025