31 Days of Content for May 2025
Can you feel it? May is finally here, and I don't know about you, but I can literally feel my energy lift as the days get warmer, the flowers start blooming, and we all come back to life a little bit after a long winter.
It’s also the kick-off for one of my favourite seasons: event season! Community events, markets, conferences—you name it. I love helping businesses show up online when the buzz starts building offline.
This month is packed with chances to reconnect with your audience, show your personality, and create content that feels light, positive, and engaging.
Let's dive into what's happening in May—and some simple, creative content ideas you can start using right away! 👇
Key Themes + Special Days in May 📆
Mental Health Awareness Month
Mother’s Day (May 11)
Victoria Day Long Weekend (May 19 in Canada)
National Small Business Week (April 28–May 4)
National Tourism Week (May 25–31 in Canada)
Better Sleep Month
National Pet Month
Teacher Appreciation Week (May 5–9)
International Day of Families (May 15)
World Bee Day (May 20)
It’s also officially:
Gardening, Patio & Outdoor Living Season
Cottage Opening Season
Summer Camp & Travel Planning Season
No matter what kind of business you run, there’s something here you can tap into!
Week 1 (May 1–7)
May 1 – Hello, May!
Prompt: Kick off the month with something fresh and inspiring.
Example: A bookstore could share their top 5 picks for spring reading and ask: "What’s on your TBR this month?"
May 2 – Spring Routine Check-In
Prompt: Help your audience reflect or reframe their spring habits.
Example: A nutritionist could share: "Struggling to stay energized? Here's how to refresh your meal plan this month!"
May 3 – Small Business Shoutout
Prompt: Support another local or like-minded business.
Example: A wedding photographer could shout out a local florist or baker they love working with.
Local Naturopath Dr Ashley Margeson, ND does a great job of sharing regular reminders. A great person to follow during mental health month!
May 4 – Mental Health Matters
Prompt: Share a reminder, resource, or tip for Mental Health Awareness Month.
Example: A coworking space could post: "Your productivity is only as good as your peace. Here are 3 ways we protect our mental health as business owners."
May 5 – Meet the Maker Monday
Prompt: Re-introduce yourself or spotlight a team member.
Example: A custom jeweller could post: "Meet Jenn! She’s the magic behind our hand-stamped necklaces. Here’s what she’s working on this week."
May 6 – Testimonial Tuesday
Prompt: Share a happy customer story or review.
Example: A dog groomer could post a cute pup photo and a quote from a happy pet parent.
May 7 – Mother’s Day Gift Guide
Prompt: Help your audience find the perfect gift.
Example: A boutique could post a carousel of gift ideas with captions like: "For the cozy mom | For the garden lover | For the glam grandma."
Week 2 (May 8–14)
May 8 – Throwback Thursday
Prompt: Reflect on how your business has grown.
Example: A home organizer could share photos from their first client project and a recent makeover.
May 9 – Mother’s Day Weekend Plans
Prompt: Promote gift cards, brunch specials, or curated experiences.
Example: A spa could post: "Give Mom the gift of peace and quiet. 💆♀️ Gift cards available all weekend long!"
Open City is one of my favourite events of the season and they do a great job of sharing updates from local businesses.
May 10 – Local Love
Prompt: Highlight a local business, community event, or market.
Example: A plant shop could post: "We’ll be popping up this weekend at the Spring Market! Come say hi and grab a leafy gift for Mom." If you are local to HRM, Open City is happening this day which is a perfect opportunity to share you favorite local businesses participating!
May 11 – Mother’s Day Post
Prompt: Celebrate moms, caregivers, and nurturers.
Example: A fitness studio could post: "To the moms who move mountains (and dumbbells) we see you. 💪💖 Happy Mother’s Day!"
May 12 – Mental Health Tip
Prompt: Share a practical self-care habit.
Example: A financial coach could post: "Financial stress is real—try this 5-minute money reset to feel more in control this week."
May 13 – Workspace Wednesday
Prompt: Show where the magic happens.
Example: A candle maker could post: "Here’s what our workshop looks like mid-production day. Organized chaos at its finest!"
May 14 – Industry Tip or Insight
Prompt: Share a little wisdom.
Example: A web designer could post: "Thinking of a site refresh? Here are 3 signs it’s time to update your homepage."
Week 3 (May 15–21)
May 15 – How-To Thursday
Prompt: Teach something useful that your audience can try right away.
Example: A food truck could post: “How to make our famous mango salsa at home!”
May 16 – Friday Favourites
Prompt: Share your favourite tools, books, apps, or products.
Example: A business coach could post: "3 tools I can’t live without as a solopreneur (and one I ditched)."
May 17 – Spring Cleaning Refresh
Prompt: Encourage your audience to refresh, reset, or reorganize something—whether it’s their space, their mindset, or their goals.
Example: A home decor shop could post a collection of spring-inspired storage baskets and organizers for customers looking to refresh their homes and clear out winter clutter before summer arrives.
May 18 – Long Weekend Tease
Prompt: Highlight what’s coming for the Victoria Day weekend.
Example: A marina or boat rental company could post: “We’re booking up fast for May long weekend—here’s how to reserve your spot on the water.”
May 19 – Victoria Day
Prompt: Post something celebratory, seasonal, or relaxing.
Example: A cottage rental business could post: “Firepits. Hammocks. Starry nights. Our long weekend looks like this—how about yours?”
May 20 – Tip Tuesday
Prompt: Offer a valuable, quick win for your audience.
Example: A travel agency could post: "3 ways to save on summer travel when booking last minute."
May 21 – Behind the Scenes
Prompt: Share something real and unfiltered from your process.
Example: An event planner could post a carousel of their team setting up an outdoor wedding with a caption like: "A peek behind the curtain—this is where the magic begins."
Week 4 (May 22–28)
May 22 – Community Feature
Prompt: Highlight someone or something great in your community.
Example: A coworking space could spotlight a member and their business with a short interview post.
May 23 – Fun Friday Question
Prompt: Ask a lighthearted question to start the weekend.
Example: A brunch spot could post: “What’s your go-to brunch order? 🍳🥓🥞 Let’s settle this once and for all!”
May 24 – Weekend Snapshot
Prompt: Share a visual moment from your weekend or an idea for your followers.
Example: A lifestyle brand could post: “Your Sunday moodboard = cozy socks, fresh coffee, and an outdoor walk. What’s yours?”
May 25 – Summer Countdown Begins
Prompt: Build excitement for what’s coming.
Example: A kids’ camp could post: “Only 1 month ‘til summer fun begins! Here’s what’s new at camp this year…”
May 26 – Monday Motivation
Prompt: Share a motivational quote, story, or insight.
Example: A yoga studio could post: “Start where you are. Use what you have. Do what you can. 💫”
May 27 – Client Highlight or Case Study
Prompt: Feature someone who has used your product or service and what they loved about it.
Example: A business coach could post: “Meet Sarah! In just 3 months, she went from burnt out to booked out. Here’s how we did it…”
The Dartmouth Wellness Collective does a great job of regularly posting healthy reminders and tips!
May 28 – Wellness Wednesday
Prompt: Share something related to physical or mental wellness.
Example: A nutritionist could post: “Feeling sluggish lately? Here are 3 energy-boosting snacks to try this week.”
Week 5 (May 29–31)
May 29 – Tip or Tool Thursday
Prompt: Share a time-saving tip or tech tool.
Example: A social media manager could post: “Struggling to keep up with content? Here’s my favourite scheduling tool + why I love it.”
May 30 – Monthly Recap
Prompt: Reflect on your best moments and posts from May.
Example: A maker could post: “What a month! 🌸 Here’s a quick look back at our bestsellers, market days, and new faces we met.”
May 31 – What’s Coming in June
Prompt: Give your audience a sneak peek of what to expect next month.
Example: A travel blogger could post: “June is packed with new adventures. Here’s where we’re headed and what we’ll be sharing next!”
Time to get planning!
May is bursting with energy, creativity, and connection, and it’s the perfect time to show up online with a little extra energy.
Whether you're celebrating moms, raising awareness for mental health, or just soaking up the excitement of the season, remember: your audience wants to see you. Your real, relatable, imperfect self.
Especially if you're a seasonal business reopening for the spring and summer months, this is your moment to reintroduce yourself, reconnect, and make it fun.
✅ Pick 8–12 ideas that fit your vibe.
✅ Mix up your formats (Reels, Stories, Posts, Lives).
✅ Actually talk to your people in comments and DMs!
✅ Stay flexible and leave room for creativity.
You don’t have to be perfect—you just have to be present.
Ready to map out your May and summer content? Let's do it!
👉 Book your summer brainstorming session now!