31 Days of Content Ideas for July 2025
July is the heart of summer for my family. It’s beach days, road trips to check out more places in my Explore Like A Tourist Travel Planner, and entertaining my little co-worker while she’s off for the summer.
It means a lot of balancing family events and client content scheduling. Beach days and on-site support for my client’s events all summer long. It becomes a lot to handle if I’m not on top of my own social media scheduling.
And while I do take my social media posting down a notch during the summer, that doesn’t mean I don’t need to keep ahead of things to make sure everything works.
For seasonal businesses like tours and downtown retail shops, this is THE season to show up online as often as possible. Your audience is out in droves, shopping, spending, and exploring everything Nova Scotia has to offer.
To make sure you keep showing up consistently, I’m back with July’s prompts to make your social media planning easy-peasy.
Just pick out 8-12 prompts from this post that feel right for your business, mix up your content (reels, carousels, stories, etc.) and then schedule the time to make sure your posts go out on time, consistently.
Themes + Special Days in July
Here’s what’s trending this month and what your audience is paying attention to:
Canada Day (July 1)
Summer Travel & Tourism
Markets, Events & Festivals
Wedding Season
Summer Food & Drink
Support Local Month (unofficially!)
Road Trip Season
Ready to dive in? Here’s your July Prompts!
July 1 – Canada Day Celebration
Prompt: Celebrate your country and your community.
Example: A tourism operator can share a Reel of their guests enjoying Canada Day festivities. A gift shop could post a red and white-themed product lineup. A community or city could share the festivities that are happening that day. Ask your audience how they’re celebrating or share historical facts about your region.
July 2 – Summer Bucket List
Prompt: Share a seasonal checklist or encourage your audience to make one.
Example: A travel company could list "5 must-see Nova Scotia destinations this July." Invite your audience to share their must-dos and create a downloadable checklist.
Downtown Halifax does a great job of highlighting multiple businesses together to offer their audience an easy way to plan their weekend.
July 3 – Meet the Team
Prompt: Introduce someone from your team or behind the brand.
Example: A gift shop could spotlight the local artisan who makes their best-selling product. Add a fun fact or a quote from the team member to make it personal.
July 4 – What's In Your Bag?
Prompt: Share a packing list or essentials roundup.
Example: A shop could post "5 things we never leave home without on a beach day." You could also invite followers to comment with their summer essentials.
July 5 – Saturday Snapshot
Prompt: Capture a real-time moment from your day.
Example: A vendor at a market could post a candid booth photo with: "Find us at the waterfront today until 4 PM!" Add a quick poll—“Have you been to this market before?”
July 6 – Sunday Reset
Prompt: Share how you prepare for the week ahead.
Example: A wellness brand could post self-care tips or a journaling prompt. Encourage your audience to take a moment for themselves.
July 7 – Summer Playlist or Vibes
Prompt: Share the mood or music of your brand.
Example: A boutique hotel could post a "Lounge By The Lake" Spotify playlist. Link to the playlist and ask followers to add their favourite summer song.
July 8 – Tour or Product Highlight
Prompt: Feature something that deserves attention.
Example: A tour company could spotlight their most family-friendly summer outing. Include customer reviews or short clips from the experience.
July 9 – Testimonial Tuesday
Prompt: Share a client review or story.
Example: A gift shop could post: "We came back for a second visit just for these candles!" Pair it with a photo of the customer (with permission) or their purchase.
July 10 – Behind-the-Scenes Post
Prompt: Show the process behind the product.
Example: Share how your staff preps for busy days or packages online orders. Add a short video to build transparency and trust.
Pedal & Sea Adventures does a great job of showing off their favourite places in their posts regularly.
July 11 – Summer Favourites
Prompt: Share a team member or customer's top pick.
Example: A tourism guide could post: "Our team loves this lookout spot for sunset." Encourage audience replies with their favourite local spots.
July 12 – Friday Feature
Prompt: Highlight a local partner or vendor.
Example: A café could share their favourite bakery supplier and why they love them. Tag the partner and cross-promote for more reach.
July 13 – Small Business Sunday
Prompt: Share the why behind your business.
Example: Post a video sharing what keeps you going as a small business owner in summer. Get personal with what you’re sharing to make your brand more memorable.
July 14 – Tip or Hack Post
Prompt: Share something helpful.
Example: A gift shop could post: "Our favourite trick for wrapping oddly shaped souvenirs!" Bonus: record it as a Reel.
July 15 – How-To Tuesday
Prompt: Teach something simple.
Example: A shop could show how to style a seasonal table centrepiece using their products. Step-by-step content performs well as a carousel or video.
July 16 – Wedding Wednesday
Prompt: Celebrate wedding season.
Example: A vendor or venue could share a photo from a recent ceremony. Tag the couple and other vendors for extended reach.
July 17 – Throwback Thursday
Prompt: Reflect on past events or seasons.
Example: "Remember our first-ever pop-up back in 2018? Look how far we’ve come!" This builds trust and longevity.
Dairy Bar Halifax is an easy spot to promote because of their incredible photos of their latest creations. Find something local that makes sense to cross promote.
July 18 – Friday Favourites: Food Edition
Prompt: Showcase a summer snack or local gem.
Example: A tour company could post: "Best lobster roll in town? Our team votes ____!" Ask your audience to vote or tag their pick.
July 19 – Event Reminder or Invite
Prompt: Share what’s happening and how people can join.
Example: "Find us at the Seaside Market this weekend! Booth #14." Add event links and save-the-date buttons in Stories.
July 20 – Summer Reading or Watch List
Prompt: Inspire your audience to unwind.
Example: A boutique could post their team’s fave beach reads. Create a downloadable list or link to your blog.
July 21 – Motivation Monday
Prompt: Share an uplifting quote or insight.
Example: "Rest is productive. Don’t forget to slow down this summer." Use a branded graphic for shareability.
July 22 – Tour Tuesday
Prompt: Showcase your experience in action.
Example: A boat tour company could post a Reel of dolphins spotted during the morning sail. Include guest reactions for emotional connection.
July 23 – Workspace Wednesday
Prompt: Share your summer work setup.
Example: A remote business owner could post a photo from their patio desk with iced coffee in hand. Ask: “Where are you working from today?”
July 24 – Local Love Thursday
Prompt: Feature a neighbouring business.
Example: A shop downtown could highlight its favourite café next door. Bonus points for creating a mini local guide!
July 25 – Giveaway Friday
Prompt: Run a small giveaway.
Example: Partner with a local maker for a summer-themed prize pack. Make entry easy (like + comment + follow) and give a 48-hour deadline.
July 26 – Behind-the-Scenes Saturday
Prompt: Keep it real.
Example: "This is what shipping 100 orders looks like in 28-degree heat." Use a time-lapse or unfiltered shot.
July 27 – Sunday Slowdown
Prompt: Embrace rest.
Example: Post a peaceful landscape or your go-to Sunday ritual. Invite followers to share theirs.
July 28 – Tip or Tool Monday
Prompt: Share a resource.
Example: "Here are 3 apps we use to stay on top of summer content planning." Link to a blog or tutorial.
July 29 – Client Highlight or Story
Prompt: Celebrate someone in your community.
Example: "Meet Anne! She’s been visiting our market stall every July since 2019." Include a quote or memory.
July 30 – Monthly Recap
Prompt: Share a highlight reel.
Example: A Reel or carousel of July’s best moments, wins, or events. Add captions for each image or clip.
July 31 – Looking Ahead to August
Prompt: Tease what’s next.
Example: "Summer isn’t over yet! Here’s what to look forward to in August." Add a countdown sticker, a poll (“Want a sneak peek?”), or a waitlist link if you’re launching something.
Connect Over Summer Celebrations
July is your chance to celebrate your business, your people, and your place in the community. Whether you’re deep in the summer hustle or using the time to reset and reconnect, your content can keep you visible, valuable, and top-of-mind.
✅ Choose 8–12 content ideas that align with your business
✅ Reconnect with your audience through seasonal stories
✅ Be real, be consistent, and don’t overthink it
✅ Test something new—the summer is a great playground
Need help planning your summer content, or want someone to just handle it for you? Let’s book a brainstorming session and make your summer socials a breeze.
👉 Book your content planning call here or send me a DM if you’re ready to hand it off for the summer—we’ll chat! 💬